Our annual Trends breakfast at the PGA Merchandise Show was presented virtually on Thursday, January 28th and included brand new golfer and U.S. consumer research conducted as part of our ongoing Back to Normal Barometer, as well as with the ASGCA. This year we dive deeply into the impact of the COVID 19 pandemic, the sustainability of golf’s participation surge and hone in on key trends that will impact the golf industry in 2021 across equipment, facility operations, travel and the golfer’s mindset. Results were derived from surveys and in depth interviews with active golfers and facility operators as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link below for the presentation slides. More in depth results are also available on a custom basis. Please contact us for details.
Watch the presentation below (presentation begins at 0:20):
Forging AHEAD in a Pandemic Ahead CEO Anne Broholm joins Sports and Leisure Research Group’s Jon Last and David Klein to discuss how the leading golf headwear company executed its COVID pivot, along with a look at the virtual PGA Merchandise show and soft goods trends for the year ahead.
Our fourth annual trends study conducted in partnership with the American Society of Golf Course Architects (ASGCA) reveals trends in golf facility development as well as the attitudes, business trends and perceptions of superintendents, facility operators and architects.
How Pinehurst has Continued its Transformation Amidst the Global Pandemic In Driver$ episode 4, Pinehurst’s VP of Marketing and Business Development, Eric Kuester joins Jon and David for a candid look at how one of the country’s most iconic golf resorts has proactively addressed an evolving marketplace (13 minutes)