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Monthly Archives: January 2021

    Beyond the Pandemic: Golf Market Trends 2021

    POSTED: 2021
    Our annual Trends breakfast at the PGA Merchandise Show was presented virtually on Thursday, January 28th and included brand new golfer and U.S. consumer research conducted as part of our ongoing Back to Normal Barometer, as well as with the ASGCA.  This year we dive deeply into the impact of the COVID 19 pandemic, the sustainability of golf’s participation surge and hone in on key trends that will impact the golf industry in 2021 across equipment, facility operations, travel and the golfer’s mindset. Results were derived from surveys and in depth interviews with active golfers and facility operators as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link below for the presentation slides. More in depth results are also available on a custom basis. Please contact us for details.

     

    Watch the presentation below (presentation begins at 0:20):

    Download PDF


    Driver$: Episode 5

    POSTED: January 26, 2021

    Forging AHEAD in a Pandemic Ahead CEO Anne Broholm joins Sports and Leisure Research Group’s Jon Last and David Klein to discuss how the leading golf headwear company executed its COVID pivot, along with a look at the virtual PGA Merchandise show and soft goods trends for the year ahead.

    Read More »

    What golfers really want from their courses, according to superintendents

    POSTED: January 20, 2021

    SLRG’s 2021 Golf Market Trendwatch with the ASGCA reveals interesting trends in facility operations and golfer needs.

    Read More »

    Private clubs continue their reinvention

    POSTED: January 8, 2021

    More than a decade since the recession, private golf clubs are still looking for ways to keep members engaged

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    2021 ASGCA Golf Market Trend Watch

    POSTED: 2021
    Our fourth annual trends study conducted in partnership with the American Society of Golf Course Architects (ASGCA) reveals trends in golf facility development as well as the attitudes, business trends and perceptions of superintendents, facility operators and architects.
    • Read the Press Release
    • Download the Report below
    Download PDF


    Driver$: Episode 4

    POSTED: January 4, 2021

    How Pinehurst has Continued its Transformation Amidst the Global Pandemic In Driver$ episode 4, Pinehurst’s VP of Marketing and Business Development, Eric Kuester joins Jon and David for a candid look at how one of the country’s most iconic golf resorts has proactively addressed an evolving marketplace (13 minutes)

    Read More »

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