Complete with the most up to date insights and information, our new and enhanced white paper includes the latest sponsorship and spending data from across the sports world, along with recent SLRG POVs, articles and highlights on fan and consumer sentiment in a pandemic altered sports landscape.
SLRG’s Jon Last has been named to Golf Inc.’s list of top industry advisors of the year, citing the Back to Normal Barometer and how the firm’s consumer research has informed the industry throughout the COVID 19 pandemic.
Read More »
The Detroit Free Press takes a deep dive into the impacts of the Delta Variant of COVID 19, citing the latest Back to Normal Barometer findings regarding consumer attitudes on masks
Read More »
Fresh data from the latest July 2021 Back to Normal Barometer findings, shows an increasing resistance to wearing masks, among Americans and suggests that the latest CDC recommendations may face increased backlash.
Read More »
In this month’s Marketing Insider, fresh Back to Normal Barometer data and an introduction of a phenomenon we’ve identified as “COVID liberation moments” informs continuing perspectives on how initial sports marketer exuberance about the return to full capacity remains tenuous.
Read More »
Our latest insights on continued prospects for the pandemic driven golf participation surge is featured in Golf Business Weekly.
Read More »
Our latest Back to Normal Barometer Consumer pulsing unpacks divergent attitudes regarding corporate sustainability messaging
Read More »
In a two part series on RBDR, Jon Last taps into the firm’s latest research to reflect on implications for the short and long term future of the work place and for market research respondent engagement as more businesses re-open.
Read More » A week ago, I attended my seventh Major League Baseball game of the season, but it was markedly different from the previous games I’d attended. For the first time this year, there was someone not among my group sitting next to me. He informed me that he had received a COVID-19 vaccine, and graciously asked […]
Read More » While fans supported the notion that it was proper to shut down live sports at the onset of the pandemic, we are now in a different place.
Read More »