2021 | Sports & Leisure Research Group

TRUTH IN NUMBERS: Sports marketing research proves racing’s rise during the pandemic

POSTED: February 24, 2021

Thoroughbred Horse Racing’s leading trade publication features findings from recent SLRG research, showing a marked increase in COVID inspired fan interest in the sport, as well as a look at President Jon Last’s personal journey in the sport.

Driver$: Episode 7

POSTED: February 23, 2021

Driver$ Episode 7: Bob Levey on Celebrity/Charity Golf Events in the COVID Era: We welcome IEM’s President and Founder, to discuss how his firm has continued to drive philanthropically driven celebrity golf events during COVID constrained times.

February 9, 2021

POSTED: February 23, 2021

Shock: Just half to get coronavirus vaccine, rest cite safety, effectiveness, needles

POSTED: February 17, 2021

Just half of the nation is planning to get the coronavirus vaccine, a surprising slap to the White House that has spent weeks urging the nation to get stuck. Just 50% said that they would get the vaccine, with the others citing concerns about the safety and effectiveness of the choices being pushed by Washington […]

New Poll Shows Just Half Of Americans Will Get Vaccinated When Vaccine Is Available; Safety And Efficacy Concerns Drive Unwillingness

POSTED: February 16, 2021

Wave 18 insights from the latest Back to Normal Barometer speak to America’s reluctance to aggressively pursue COVID vaccinations.

Continuity, Connection Key In Pandemic-Compromised Sports World

POSTED: February 11, 2021

As a lifelong student of football, I remain in awe and appreciation of Tom Brady, even though I believe it was the Buccaneers’ defense (and the injury-riddled Chiefs’ offensive line) that most affected the outcome of this year’s big game. But the real winner Sunday night was the NFL itself. For all the doomsayers in […]

2021 SLRG Omnibus Data

POSTED: 2021

The latest insights and trends from a national sample of avid sports fans regarding their sports participation and viewership habits.

Driver$: Episode 6

POSTED: February 2, 2021

Behind the Scenes at The AT&T Pebble Beach Pro-Am Tournament Director and Monterey Peninsula Foundation CEO Steve John joins Sports and Leisure Research Group’s Jon Last and David Klein to discuss the evolution of one of the most revered events on the PGA TOUR. With the COVID driven elimination of spectators and Amateurs, we unpack […]

Beyond the Pandemic: Golf Market Trends 2021

POSTED: 2021

Our annual Trends breakfast at the PGA Merchandise Show was presented virtually on Thursday, January 28th and included brand new golfer and U.S. consumer research conducted as part of our ongoing Back to Normal Barometer, as well as with the ASGCA. This year we dive deeply into the impact of the COVID 19 pandemic, the sustainability of golf’s participation surge and hone in on key trends that will impact the golf industry in 2021 across equipment, facility operations, travel and the golfer’s mindset. Results were derived from surveys and in depth interviews with active golfers and facility operators as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link below for the presentation slides. More in depth results are also available on a custom basis. Please contact us for details.

Watch the presentation below (presentation begins at 0:20):

Driver$: Episode 5

POSTED: January 26, 2021

Forging AHEAD in a Pandemic Ahead CEO Anne Broholm joins Sports and Leisure Research Group’s Jon Last and David Klein to discuss how the leading golf headwear company executed its COVID pivot, along with a look at the virtual PGA Merchandise show and soft goods trends for the year ahead.

Yearly Archives: 2021