In Media Post, we look past the sensationalist headlines and question whether all of the rancor regarding the LIV Golf series is justified.
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Yearly Archives: 2022
Why is a handicap so important? (And see how the USGA made it easier than ever to get one)
An informative piece on handicapping includes SLRG research comparing those with and without USGA handicaps.
Read More » ‘The Great Re-Prioritization’ And Its Impact On Leisure
In May’s Marketing Insider, a research driven observation of what we are calling, “The Great Re-Prioritization” and its Implications for the sports and leisure sectors.
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F1rst Call – First Thought
Out of the Pandemic: Researcher’s Front Row Seat
In the latest blog from Marketing Research Institute International, SLRG’s Jon Last provides the current snapshot of American sentiment as leisure consumers plan their Summers.
Read More » Marketing Athletes: ‘Super-Human’ Beats ‘Superstar’ Every Time
In his April, 2022 Marketing Insider column, SLRG President Jon Last speaks to how building larger-than-life player personas can backfire and how humanizing athletes can be a magic recipe for creating stronger fan engagement.
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Does the Arrival of the New Normal End Golf’s Participation Party?
The latest Back to Normal Barometer informs the National Golf Course Owners Association Research Center with implications for the upcoming season
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A Quantification of Golf’s Labor Challenges
A quantification of the magnitude of golf’s labor challenges from the 2022 ASGCA Market TrendWatch leads off the March 14,2022 edition
Read More »New Video Series: MRII Board Members Discuss Consumer Trends
Watch the first episode in our new video series: MRII Research Perspectives. You’ll hear MRII Board members Jon Last and Steve Kraus discuss the latest consumer trends, the psychological importance of “covid liberation moments,” and the results from Jon’s latest “Back to Normal Barometer” survey. Subscribe to our YouTube Channel to stay up to date.
Social Media Clamor Can Undermine Sports Marketing Decisions
This month’s Marketing Insider: Marketing Sports takes a look at how two recent examples of social listening in the sports space, can sometimes create misinformation relative to what one might conclude from more formal and projectable research.
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