SLRG data informs this interesting look at how more flexible work schedules will impact golf participation.
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Monthly Archives: April 2024
Getting Sports Streaming Right
In April’s Marketing: Sports, SLRG’s Jon Last cites new consumer research that unpacks some critical success factors as more live sports migrate to paid streaming services
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Driver$: Golf’s new take on the customer service imperative
Golf Industry Guru co-founder and president James Cronk joins co-hosts Jon Last and David Klein to discuss how golf facilities are balancing labor challenges with evolving guest needs Golf Industry Guru co-founder and president James Cronk joins Sports & Leisure Research Group’s Jon Last and David Klein for a lively look at golf facility staff […]
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Thriving in a “Vibesession”: Golf Personifies Our Economic Oxymoron
SLRG’s latest submission to the National Golf Course Owners’ Association Research Center shares the latest golf consumer insights and their implications on the coming peak months of the golf season. The piece addresses why, despite a somber mood among Americans, spending on discretionary activities remains on an upswing, and its implications for golf
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