Results from SLRG’s study of over 1,200 sports fans’ attitudes and perceptions on current issues including potential work stoppages in professional sports, the economy and how they spend their leisure time.
Blog Archives
2011 Golf Market Outlook
SLRG’s annual consumer outlook for the golf market was culled from a survey of over 1,100 avid golfer respondents. It was presented by Sports and Leisure Research Group President Jon Last, on January 28 to invited guests of Sports Illustrated Golf Group at the 2011 PGA Merchandise Show in Orlando, Florida.
Custom ClubFitting Study Presented at 2011 PGA Merchandise Show
Golfsmith and Sports Illustrated hosted a press conference on January 27th where the legendary Hank Haney joined SLRG president Jon Last and industry executives to reveal findings from a ground breaking new research study on custom club fitting, conducted by Sports and Leisure Research Group. You can download a presentation summary, press release and videos, here www.customfityourgame.com
The Right Invitation – A Recipe for Improving women’s golf experience
As reported in the Wall Street Journal, this is an executive summary of the comprehensive study of current and lapsed women golfer attitudes, as well as over 600 facility owner/operators, conducted by SLRG and commissioned by the NGCOA and Little Family Foundations.
Golf Consumer Outlook Study presented to SI Golf Group event
SLRG’s annual Golf Consumer Outlook Study as presented to Sports Illustrated Golf Group’s breakfast held on Thursday, January 28th. The latest forward looking golfer attitudes and perceptions about golf retail, the economy and participation in the year ahead, will be culled from a study just fielded among nearly 1,000 core and avid golfers.
IBS User Conference Updated Trends Presentation
2009 SUMMER OMNIBUS SURVEY
The summer 2009 Sports omnibus was fielded to assess the attitudes and perceptions of sports fans on significant issues impacting the sports industry, with particular emphasis on golf and baseball. A control sample of non-sports fans were also surveyed to provide context and comparison.
EWGA Women’s Golf Market Outlook
These are the presentation notes from the 2009 Executive Women’s Golf Association Movers and Shakers breakfast.
Trends Presentation
Perspectives: Five Cultural Forces and 2009 Golf Market Outlook
AMA Ethnography Presentation
Ethnography from the Client Perspective