Blog Archives

Fielded in January 2010, our latest tracking wave assesses the attitudes and perceptions of sports fans on significant issues impacting the sports industry. A control sample of non-sports fans were also surveyed to provide context and comparison.

SLRG was invited to provide a white paper highlighting current and future trends in sports travel marketing for the annual market outlook forum sponsored by the US Travel Association and the Travel and Tourism Research Association. It’s a quick but insightful read that you can download, here.

Part of the University of Pennsylvania’s Wharton School’s continuing series of sports industry leadership panels, this invitation only event was held on June 12, in conjunction with the 2013 U.S. Open. SLRG President Jon Last moderated a diverse panel of top golf industry thought leaders that included USGA Senior Managing Director Sarah Hirshland, Wasserman Media Group Golf Division President Malcolm Turner, Sports Illustrated Golf Group Publisher Dick Raskopf, and Golf Channel President Mike McCarley. The interactive hour long session provided an insightful overview of the state of the business that spanned an array of topics including the globalization of golf and evolving necessities in facilitating meaningful sponsor/property activation.

Results and trends from our annual sports fan consumer pulse study show attitudes on player safety, trends in popularity for a variety of sports, and how perceived improvements in economic conditions will impact fan behavior over the coming months.

SLRG’s annual consumer outlook for the golf market was culled from a survey of over 1,500 respondents. It was presented by Sports and Leisure Research Group President Jon Last, on January 24 to invited guests of Sports Illustrated Golf Group at the 2013 PGA Merchandise Show in Orlando, Florida. More in depth results are available on a custom basis. Please contact us for details.

Jon Last’s 2013 PGA Merchandies Show Fast Trak Panel Presentation to PGA members utilized recent SLRG research to uncover actionable strategies for golf facility operators to better understand the evolving needs of their customers. Specifically the presentation addressed participation inhibitors, critical success factors as well as ways to attract women and younger people to the game.

As part of the golf industry’s ongoing Golf 2.0 strategic plan to grow the game, this document presents cutting edge research and strategies to build women friendly golf facilities. The playbook includes numerous references to SLRG research on creating a more welcoming environment for women.

SLRG is often called upon to evaluate the efficacy of print, television and online advertising for clients in the sporting goods, media and travel industries. This whitepaper outlines the methodological departure point from which our firm looks to conduct this research on an adhoc or continuous basis. Contact us to find out more about how we can maximize the impact of your marketing messaging by testing against your target audience.

Too often, sports marketing activation is unfairly compared to other media mix elements, strictly on reach, without factoring in the ability of each medium to resonate with target audiences. In this whitepaper, the SLRG team provides thought starters and a methodological framework for conducting ROO analysis that not only measures impact, but provides insightful direction on how to create even more effective sports marketing initiatives in the future. Contact us to find out more about how we can help you take a smart approach to ROO measurement, and maximize your impact.

Results and trends from our annual sports fan consumer pulse study show perceived outcomes on the recent NFL and NBA labor agreements, a resurgence in popularity for the NHL and soccer, and how lingering concerns about the US economy will impact fan behavior over the coming months.