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Blog Archives

    Optimizing Golfer Satisfaction through Data Driven Insights

    POSTED: 2019

    SLRG President Jon Last’s 2019 PGA Merchandise Show Education seminar provided a comprehensive look at the ways in which enhanced consumer insights are helping golf facilities evolve to meet the changing needs of their customers.  The presentation offers tangible strategies and imperatives for conducting effective customer satisfaction research and avoiding the pitfalls that can render mis-information.

    Download PDF


    SLRG 2019 Winter Sports Omnibus Highlights

    POSTED: 2019

    The latest insights and trends from a national sample of avid sports fans regarding their sports participation and viewership habits.

    Download PDF


    December Research Business Report

    POSTED: 2019
    SLRG’s Jon Last was again featured among other market research industry leaders in RFL Communications’ Annual Predictions Issue, weighing in regarding what the profession should be looking for in 2019.
    Download PDF


    2018 Golf, Inc. Strategy Summit Keynote Presentation

    POSTED: 2018

    SLRG research on the evolution of the golf experience set the stage for an interactive discussion with USGA Senior Managing Director, Public Services, Rand Jerris, Top Golf Chairman Erik Anderson and Steven Ekovich, National Managing Director, Marcus & Millichap.

    See the slides HERE

    Download PDF


    2018 Golf, Inc. Strategy Summit—Millennials: Insights from the Market Everyone is Struggling to Capture

    POSTED: 2018

    The closing session included SLRG research findings regarding golf and millennials that dispelled some popular generational myths and explored the needs, similarities and differences in the mindsets of various generational cohorts.

    See the slides HERE  

    Download PDF


    Mid-Season Perspective on Trends and Insights in Sport Travel!

    POSTED: 2018

    This download features SLRG’s mid-season perspective on sports travel for 2018 – learn about the sports traveler’s outlook on the economy, vacation preferences and attitudes on travel related technology.

    Download PDF


    Surveys and Then Some

    POSTED: 2018

    Designing a survey is as much of science as it art. At SLRG we pride ourselves on being able to bridge that gap for clients. Recently, we’ve supported our colleagues and friends of the industry with their own survey writing, with a basic white paper primer that surfaces the nuances that go into survey development, including time and length, guidelines, appropriate question structures, and sampling do’s and don’ts. These guidelines are tantamount to writing an efficient and effective survey that will produce actionable insights.

    Download PDF


    What do clubs (and golfers) want?

    POSTED: 2018
    The first of a series of articles in By Design Magazine, highlights some of the most pressing infrastructure and amenity needs expressed by golf facility operators, from SLRG’s benchmark Golf Facility Market Trend Watch study.
    Download PDF


    2018 Golf Market Outlook

    POSTED: 2018

    Download SLRG’s annual consumer outlook for the golf market reveals trends in golfer attitudes about the state of the game, the future of golf, as well as the outlook for participation and the equipment market in 2018.  Results were drawn from surveys with over 1,000 active golfers. More in depth results are also available on a custom basis.

    Download PDF


    SLRG 2018 Winter Sports Omnibus

    POSTED: 2018

    Is available for download here and contains the perspectives of over 1,300 avid sports fans on a wide variety of topics, including:

    • Perceived slippage in the NFL’s popularity.
    • Trends and attitudes on contemporary issues in each of the major sports.
    • Fan attitudes on topical issues including fan viewership of ESPN, athletes expressing their social and political views, compensation in college sports. Other topical issues include, concussions, competitive balance in the NBA and the legalization of sports gambling in the U.S.
    • Consumer confidence among sports fans and how this will impact their behavior over the coming months.
    Download PDF


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