ARDA’s January Vacation Ownership Sentiment Index, which measures the month-over-month-travel habits of 500 timeshare owners against 500 average US travelers – highlights continued strength in owner travel behavior this Spring Break season. Timeshare owners are not only planning to travel at higher rates than travelers overall, but they are also demonstrating confidence in going exactly […]
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Guest: Kyle Kalick, founder, Caddie Comfort. Description: Kalick has had a unique vantage point to discover what golfers want and need across varied experiences, including as a professional caddie at Kiawah Island’s Ocean Course. His start-up, Caddie Comfort, develops technically functional, premium soft goods at a competitive price. Sports & Leisure Research Group’s Jon Last and David […]
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In their annual look at Golf industry trends fresh off of the PGA Merchandise Show, Compass Point’s Casey Alexander, cites new SLRG research showing bullish golfer attitudes and other salient data points.
Read More » The latest Vacation Ownership Index report, conducted by SLRG, shows trends towards more wellness travel.
Read More » SLRG’s Jon Last and David Klein dive into the latest vital signs from new golf industry research that unpacks what lies ahead in 2026 and the underlying trends and attitudes behind them.
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In his latest column for Media Post, SLRG’s Last taps into recent insights to cast a critical and actionable eye towards more effective sports marketing.
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ARDA’s Vacation Ownership Study, conducted by SLRG, provides insights on the skiing market.
Read More » A look at how prevailing consumer attitudes are fueling the explosive growth in pay for play youth club sports
Read More »How Data & Innovation are Reshaping Golf with Jon Last | Fairways & Fresh Ideas Podcast In this episode of Fairways, Friends & Fresh Ideas, we dive deep into the “truth” behind the golf industry with Jon Last, President of Sports and Leisure Research Group. Discover how data-driven insights are reshaping everything from course management […]
Read More » Guest: Kris Hart, PGA of America senior director of growth and ventures. Description: Hart joins Sports & Leisure Research Group’s Jon Last and David Klein for a candid conversation about innovation in the golf industry and how the PGA of America strategically identifies those ideas that can become “diamonds in the rough.” Talking Points: ▪️ How Kris Hart’s entrepreneurial […]
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