In November’s Media Post Marketing Insider, SLRG’s Last shares an old mantra which asserts that if one makes the effort that 90% of people don’t take, to discern the needs of someone you are trying to influence, and demonstrate your empathy and ability to help meet those needs, you will run circles around most of […]
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Guest: Whitey O’Malley, owner of Saddleback Golf Club and incoming president of the National Golf Course Owners’ Association. Description: O’Malley joins host Jon Last for a wide-ranging discussion about how golf facilities are leveraging technology to create operational efficiencies while maintaining exceptional customer service. Talking Points: ▪️ Finding the right balance between frictionless service delivery and high touch. […]
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Discover why John Dick, Founder and CEO of CivicScience, believes that paying survey respondents introduces bias and why shorter surveys offer better data. In this episode of Insights and Innovators by MRII, host Jon Last explores CivicScience’s innovative micro-survey method that scales to over a million responses daily without financial incentives. Learn about the evolution […]
Read More » Maybe it’s because I’m a market researcher, or because I’m one of those people caught between the simplistic definitions of two generations, but a popular topic of late is how to deliver sports content in the most inclusive way. Hopefully, we can all embrace the marketing mantra of “meeting customers where they are.” But what […]
Read More » Guests: Casa de Campo Resort and Villas’ Gilles Gagnon, golf director emeritus, and Jason Kycek, director of sales and chief marketing officer. Description: For 50 years, Casa de Campo Resort and Villas in La Romana, Dominican Republic, has been an innovative resort that continues to break new ground in the Caribbean. Gagnon and Kycek unpack the impetus […]
Read More » Clutter has become a bit of a double-edged sword in sports marketing. On the positive side, the proliferation of innovative new promotional inventory has opened up sponsorship to a deeper array of brands across a wide swath of categories and investment levels. Still, all this variety behooves brands to be more creative in developing activations […]
Read More » On this episode, Jon Last, President of Sports and Leisure Research Group, is joined by Nancy Smith, President & CEO of Analytic Partners. Dive into the evolution of analytics and how companies can make smarter, quicker decisions in a competitive landscape. Discover the concept of ‘commercial analytics’, the impact of rapid technological advancements, and how […]
Read More » Guest: Jon Schultz, founder, EZLocator. Description: Jon Schultz and his company, EZLocator, are making it easier for golf course superintendents to automate hole location selection. The process helps preserve the health of the greens and enhance the player experience. Schultz joins Sports and Leisure Research Group’s Jon Last and David Klein for a candid and insightful look at how […]
Read More » Unlock the secrets of the evolving media landscape! Join our host, Jon Last, President of Sports and Leisure Research Group, and his guest, Helen Katz, EVP of Research at Publicis Media, as she delves into transformative changes in media and advertising. Discover how identity solutions and first-party data drive more effective targeting, understand the complexity […]
Read More » Discover the transformative power of behavioral data and customer centricity in this episode of MRII’s Insights and Innovators podcast, hosted by Jon Last, President of Sports and Leisure Research Group. Join a thought-provoking conversation with Pete Fader, a pioneer in customer lifetime value analytics and Professor of Marketing at The Wharton School. Explore what drives […]
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