Greater fan engagement comes as the uninterrupted live sports environment is providing a more coveted opportunity for escape from the stresses of daily life.
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Driver$: Technology innovation fuels ‘smart ranges’
Sports & Leisure Research Group’s Jon Last and David Klein are joined by Top Tracer Executive Alex Goodman for a deep dive into smart range technology and how it is at the forefront of driving on course revenue enhancement CHAPTERS [0:45] The explosive growth in smart ranges [2:03] How technology is driving an increase in […]
Read More »Leveraging Numbers to Tell a Story
The cover story of the Fall 2023 issue of Developments highlights how SLRG is helping the American Resort Development Association gain critical insights on the mindset and resultant behaviors of vacation travelers and its opportunities for the timeshare industry through regular pulsing of consumer sentiment.
Read More »Travis And The Swifties Check All The Right Boxes For A Publicity Stunt
In his October Media Post column, SLRG’s Jon Last reflects on how all of the clamor about Taylor Swift and Travis Kelce is emblematic of how the NFL is marketing to a broader mass audience.
Read More »Current Golfer Mindset and it’s impact on Facility Planning
Larry Hirsh reflects on SLRG insights and related discussion on the current consumer mindset, presented September 21st at the Golf Inc. Conference in Palm Springs.
Read More »A new era for the PGA of America
Sandy Cross, the PGA of America’s Chief People Officer, joins co-hosts Jon Last and David Klein to discuss the organization’s past, present and future [1:57] Today’s PGA of America [5:00] How the PGA’s mission has fueled progress toward greater inclusivity in golf [8:56] How PGA programs are supporting golf professionals’ career development [12:10] Inside the […]
Read More »The Far-From-Tenuous Future Of College Sports
What consumer perceptions on the massive upheaval in college sports can teach us about today’s sports marketing levers
Read More »Driver$: Adaptive golf: Welcoming golfers with disabilities
Jon Last and David Klein are joined by National Alliance for Accessible Golf Executive Director Dave Barton to learn more about how the industry’s focus on inclusivity is supporting golfers with disabilities. National Alliance for Accessible Golf executive director Dave Barton joins “Driver$: Inside the Golf Industry” co-hosts Jon Last and David Klein to discuss how […]
Read More »Mental Health As Recreation Marketing Trigger
As sports continue their quest to be more accessible and inclusive, there’s potentially much to be gained by a greater focus on mental health, holistic well-being and rejuvenation.
Read More »Driver$: How culture is at the heart of today’s golf facility evolution
Co-hosts Jon Last and David Klein speak with Golf Property Analysts president Larry Hirsh about an often overlooked element of golf real estate appraisals Larry Hirsh, president of Golf Property Analysts, has been evaluatiing golf facilities for over 35 years. He joins “Driver$: Inside the Golf Industry” for an insightful discussion about how cultural transformation […]
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