Extensive SLRG golfer experience research helps inform and define how the USGA Green Section is segmenting golfers based on engagement and connection to the game. Click below to view the article.
Read More »
Blog Archives
Golf Business LIVE: June 2022 | Special Guest Jon Last
Jon Last joins NGCOA CEO Jay Karen and PGA of America Secretary Don Rea to discuss some of the key findings from the new Golf Business Pulse Report.
Read More »
NGCOA RELEASES 2022 GOLF BUSINESS PULSE REPORT: A VIEW INTO THE CHANGING INDUSTRY OF GOLF OPERATIONS
SLRG has partnered with the National Golf Course Owners Association to release the 2022 Golf Business Pulse Report, a comprehensive look at trends in golf facility operations
Read More »
It’s U.S. Open Week — Can We Stop Talking About LIV Golf?
In Media Post, we look past the sensationalist headlines and question whether all of the rancor regarding the LIV Golf series is justified.
Read More »
Why is a handicap so important? (And see how the USGA made it easier than ever to get one)
An informative piece on handicapping includes SLRG research comparing those with and without USGA handicaps.
Read More » ‘The Great Re-Prioritization’ And Its Impact On Leisure
In May’s Marketing Insider, a research driven observation of what we are calling, “The Great Re-Prioritization” and its Implications for the sports and leisure sectors.
Read More »
F1rst Call – First Thought
Out of the Pandemic: Researcher’s Front Row Seat
In the latest blog from Marketing Research Institute International, SLRG’s Jon Last provides the current snapshot of American sentiment as leisure consumers plan their Summers.
Read More » Marketing Athletes: ‘Super-Human’ Beats ‘Superstar’ Every Time
In his April, 2022 Marketing Insider column, SLRG President Jon Last speaks to how building larger-than-life player personas can backfire and how humanizing athletes can be a magic recipe for creating stronger fan engagement.
Read More »
Does the Arrival of the New Normal End Golf’s Participation Party?
The latest Back to Normal Barometer informs the National Golf Course Owners Association Research Center with implications for the upcoming season
Read More »