ASGCA President Brit Stenson joins the “Driver$: Inside the Golf Industry” podcast, discussing key issues in golf course design to keep the game moving forward while also honoring its past.
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The Great Reprioritization’s Evolving Impact On Sports Biz
In the July 2023 Marketing Insider piece, Jon Last opines on how the demand for greater workplace flexibility has both positive and negative implications for the sports industry.
Read More »Driver$: A Current Perspective on Golf Course Design and Renovation Challenges
American Society of Golf Course Architects President Brit Stenson Joins Jon Last to reflect on his career and today’s key issues in golf course design. A fascinating career in golf course design has brought Brit Stenson to the role of president of the American Society of Golf Course Architects. Stenson joins “Driver$” co-hosts Jon Last and […]
Read More »It’s U.S. Open Week — Once Again, I’m Tired of Hearing About LIV Golf
The recent LIV Golf-PGA TOUR news has again been misplayed by mainstream media. Here’s why it makes perfect sense for the future of professional golf.
Read More »How the USGA is managing equipment innovation
Co-hosts Jon Last and David Klein provide an inside look at the USGA’s equipment standards department Sports & Leisure Research Group’s Jon Last and David Klein welcome the USGA’s Steve Quintavalla for a discussion on the breadth of golf equipment testing, product approval and analysis. CHAPTERS [1:24] Unique and diverse skill sets drive USGA equipment testing […]
Read More »Sports Marketers Need to Bring Their ‘A Game’ Now More Than Ever
Sports marketers need to step up their game against a broader leisure market now better able to compete than at any previous point in the post-pandemic period.
Read More »Golf takes off in the Great White North
Despite a compressed season, golf in Canada rivals hockey in popularity. Sports and Leisure Research Group’s Jon Last and David Klein are joined on the “Driver$” podcast by National Golf Course Owners Association Canada CEO Jeff Calderwood for a brief, but comprehensive overview of what’s driving golf’s business success in the country.
Read More »As We Enter the Height of The Season, Will Golf’s “Upswing” Party Continue?
SLRG’s latest submission to the National Golf Course Owners’ Association Research Center shares the latest golf consumer insights and their implications on the coming peak months of the golf season. The piece hones in on some of the alarming consumer sentiment and economic undercurrents that may pose the first serious challenges to the recent upswing […]
Read More »Driver$: How fans can play the tour
Commonwealth Golf’s CEO Brian Doxtator joins “Driver$” co-hosts Jon Last and David Klein to unpack an innovative financial concept that takes participatory fandom to new heights — cost effective, fractional ownership of tomorrow’s potential tour superstars. CHAPTERS [0:00] The concept of participatory fandom comes to golf [2:45] Inspirations from horse racing’s equity crowd funding model [5:14] Translating the concept […]
Read More »Baseball Is FINALLY Getting Some Media Love
SLRG research has shown a resurgence in fan interest in baseball. Now with the institution of the pitch clock, the media world is noticing as well!
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