Legendary golf executive Jim Vincent joins co-hosts Jon Last and David Klein to reflect on a lifetime in the industry
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Sustaining Sports Marketing: Embrace Present While Building Future
The economic oxymoron that we are living in continues to present unprecedented opportunities for sports marketers. In the March 12 Marketing Insider, we look at the reasons why along with how we can sustain the increased category spending.
Read More »MRII Board Members Discuss Getting a Seat at the Table for Insights Professionals
Market Research Institute International Board Members Jon Last and Stan Sthanunathan discuss how client-side researchers can secure a seat at the executive table and elevate insights at their organizations.
Read More »Driver$: Unlocking the keys to sustaining the golf participation surge
Del Ratcliffe, a successful multi-course operator, looks back to look forward, and joins co-hosts Jon Last and David Klein to discuss golf’s current popularity Pinnacle Golf Properties COO Del Ratcliffe joins Sports & Leisure Research Group’s Jon Last and David Klein to reflect on a long and successful career in golf facility management and how […]
Read More »Sports Marketers Face Timeliest Moment To Fulfill Fans’ FOMO
Recent analysis suggests that the stakes are higher, providing a greater urgency to supersize live fan experiences.
Read More »GIG Member Q&A Call – January 30, 2024
Jon Last joined Canada’s Golf Industry Guru podcast to discuss his career and some of the current insights shaping the golf industry today.
Read More »Compass Point PGA Show Wrap Up
Golf Industry analyst Casey Alexander’s annual golf industry outlook includes some encouraging new golf consumer data culled from SLRG’s annual Outlook Report.
Read More »Driver$: An app that cracks the code on optimizing tee-time availability
Noteefy founder Jake Gordon joins co-hosts Jon Last and David Klein to discuss the platform that fills last-minute cancellations with close-in demand
Read More »2024 Inflation, Consumer Sentiment Realities — And Their Impact On Sports
In this month’s Media Post, SLRG’s Jon Last reflects on recent consumer optimism barometer data, that throws caution to some of the current narrative about inflation
Read More »2024 Predictions for The Insights Industry
In the MRII blog, SLRG President Jon Last casts a critical look at what may lie ahead for consumer markets and the market research industry in 2024.
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