In the December 13, 2022 Media Post Marketing Insider, SLRG’s Jon Last speaks to recent attitudinal research and why that is putting an emphasis on sports marketing activations targeted to more casual fans or event enthusiasts.
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Blog Archives
What’s In A Name? A Lot, When It Comes To Sports
In the November 2022 Marketing Insider, SLRG’s Jon Last reviews how researchers can optimize the selection of various product and team names through qualitative research.
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Golfonomics – What does the future hold for golf courses & clubs?
SLRG research is cited in this latest look at the impact of economic headwinds on the surge in golf participation enjoyed during the COVID 19 pandemic.
Read More » College Sports’ Connection Challenge
With all of the recent tumult in college sports, new SLRG research raises the question of whether the distinct personal connection between college sports and fans is in jeopardy.
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Breakfast in, shopping out: tourists to the U.S. hit by soaring dollar
SLRG’s research for ASTA (American Society of Travel Advisors) on the uptick in U.S. traveler spending informs this look at the impact of a strong dollar on international travel.
Read More » Sports, Leisure Consumer Investment Paradox: Value Supersedes Cost
Sports fans and consumers have historically bucked economic headwinds and invested in activities that bring escape from day-to-day malaise. Citing our latest Back to Normal Barometer data, we examine the challenges and opportunities facing the industry today.
Read More » Are Sports And Leisure Activities Becoming More Recession-Proof?
Consumers polled said a stronger emphasis on leisure time, travel and a desire to spend more time out of the home were at the top of the list.
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Inflation, the COVID Participation Surge and Golf Facility Pricing Strategy
There are conflicting economic and societal forces impacting golf facility pricing strategies. This latest research infused piece takes a look at where it may all net out.
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A Consumer/Culture Based Approach to Private Club Analysis
In his latest blog, Golf Property Analysts’ Larry Hirsh speaks of how his firm is partnering with SLRG to incorporate the important element of a club’s social fabric and culture into master planning initiatives
Read More » True Story: Sports Remains At Apex Of Passion Marketing
Sometimes the best illustration of sports’ power to create unique connections with fans happens organically. In the July Media Post Marketing Sports, SLRG’s Jon Last reflects on how he was recently witness to such an example
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