In their annual look at Golf industry trends fresh off of the PGA Merchandise Show, Compass Point’s Casey Alexander, cites new SLRG research showing bullish golfer attitudes and other salient data points.
Read More »
Blog Archives
Monthly AIF Research At A Glance
The latest Vacation Ownership Index report, conducted by SLRG, shows trends towards more wellness travel.
Read More »
What’s ahead for the golf business in 2026?
SLRG’s Jon Last and David Klein dive into the latest vital signs from new golf industry research that unpacks what lies ahead in 2026 and the underlying trends and attitudes behind them.
Read More »
The Battle For Authenticity In Sports Marketing
In his latest column for Media Post, SLRG’s Last taps into recent insights to cast a critical and actionable eye towards more effective sports marketing.
Read More »
Timeshare Owners Ski Three Times More Often Than Average Travelers
ARDA’s Vacation Ownership Study, conducted by SLRG, provides insights on the skiing market.
Read More » For Better or Worse, Shifting Attitudes Are Fueling Kids’ Pay-For-Play Travel Sports Clubs
A look at how prevailing consumer attitudes are fueling the explosive growth in pay for play youth club sports
Read More »Data-Driven Golf: Jon Last on the Future of the Industry
How Data & Innovation are Reshaping Golf with Jon Last | Fairways & Fresh Ideas Podcast In this episode of Fairways, Friends & Fresh Ideas, we dive deep into the “truth” behind the golf industry with Jon Last, President of Sports and Leisure Research Group. Discover how data-driven insights are reshaping everything from course management […]
Read More » Driver$: ‘Shark Tank’ for the golf industry
Guest: Kris Hart, PGA of America senior director of growth and ventures. Description: Hart joins Sports & Leisure Research Group’s Jon Last and David Klein for a candid conversation about innovation in the golf industry and how the PGA of America strategically identifies those ideas that can become “diamonds in the rough.” Talking Points: ▪️ How Kris Hart’s entrepreneurial […]
Read More » Consumer Trends Sports Marketers Should Jump On In 2026
We all remember learning about marketing’s “four Ps.” Looking at recent research with sports fans, I found four significant themes for sports marketers looking to hit the ground running in the year ahead. I call them “the four Es”: Emotional connection: Is it just me, or does it seem like every article, sales pitch or […]
Read More »
From Turbulence to Trust: Managing Resistance
Author and insights innovator Brianna Sylver joins SLRG’s Jon Last on MRII’s latest podcast with thought provoking perspectives on leadership.
Read More »