Sports and Leisure Research Group’s Jon Last speaks with GolfTec Founder and CEO Joe Assell about how the company has scaled to over 250 locations and how technological innovation continues to set the pace as the leading provider of golf instruction and largest employer of PGA Teaching professionals looks to the future upon its 30 […]
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The latest issue of Golf Inc. speaks to How Golf facilities can continue positive momentum in 2025, citing insights from -SLRG research and commentary from President Jon Last
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SLRG President Jon Last hosts industry legend and Sago CEO Steve Schlesinger on MRII’s Insights and Innovators podcast
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The National Golf Course Owners’ Association releases the 2025 Golf Business Pulse Report, produced in partnership with SLRG.
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The National Golf Course Owners’ Association releases the 2025 Golf Business Pulse Report, produced in partnership with SLRG.
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Sports marketers often viscerally adopt the loudest voices as surrogates for the overall fan base — voices that typically don’t reflect the silent majority.
Read More » MacPhail joins Sports and Leisure Research Group’s Jon Last and David Klein to unpack the challenges and triumphs of marketing this unique Canadian golf destination.
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SLRG’s Jon Last co-authors a February 2025 article that defines and explores “club culture” and how managing it can be a critical success factor to optimize golf facility success.”
Read More » Sports marketers have simultaneously embraced broader definitions of customer experiences while also working to deliver more elite and aspirational offerings
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