A recap of 2024 key trends and findings as well as the 2025 outlook from the American Resort Development Association’s Vacation Ownership Index, powered by SLRG.
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Blog Archives
Driver$: The year ahead in the golf industry
Last and Klein dive deeply into vital signs from recent golf industry studies and gaze into the crystal ball for what lies ahead in 2025.
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ARDA Inside Look – December Vacation Ownership Sentiment Index
An online survey was conducted by Sports & Leisure Research Group for ARDA Research & Insights in December 2024 among a nationally representative sample of 500 U.S. based timeshare owners and 500 leisure travelers. The monthly index is designed to provide ongoing data and insights into travel preferences and attitudes of timeshare owners versus the […]
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Notes From the 2025 PGA Merchandise Show
In Compass Point’s annual Golf Industry forecast, SLRG Golfer Omnibus data supports the thesis that while the golf industry continues to enjoy strong performance, consumer insights suggest that expectations for 2025 are somewhat tempered.
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NGCOA: Latest from Sports & Leisure Research Group
SLRG’s January 2025 feature on the National Golf Course Owners’ Association website, includes a preview of key trends presented at the annual Golf Business Conference drawn from the soon to be released Golf Business Pulse Report.
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Do Sports Fans Really Want to Talk About Athletes And Money?
In his monthly column, Jon Last of Sports and Leisure Research Group discusses fan sentiment around professional sports contracts.
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Brands Made Meaningful: The Evolution of Club Members
The Brands Made Meaningful podcast dives deep into the world of branding private clubs, by exploring how purposeful branding can help clubs grow, attract new members and create lasting connections. SLRG President Jon Last joined the podcast for a vibrant discussion about strategies to align a club’s brand with its culture so as to stand out in a […]
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The Evolution of Market Research to Today with Dr. Marcus Cunha, University of Georgia
On the latest episode of MRII’s Insights & Innovators podcast series, SLRG’s Jon Last speaks with the University of Georgia’s Dr. Marcus Cuhna about new priorities in market research education and training and how they will impact the next generation of business leaders.
Read More » Why branding is about so much more than a great logo
Sports & Leisure Research Group’s Jon Last and David Klein, co-host of “Driver$”, sit down with Derek Sussner, founder and executive creative director of Sussner, to unpack how and why golf facility branding is at the heart of golf’s increased resonance with a broader audience.
Read More » What Does Leadership Look Like Today and Tomorrow
In the latest episode of MRII’s Insights & Innovators, SLRG President Jon Last dives deeply into current and future definitions of leadership with Crispin Beale, CEO of Insights 250 the organization that recognizes and promotes those visionaries transforming the insights profession. Last and Beale look at those qualities that spur innovation and achievement and what this […]
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