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Blog Archives

    Private clubs continue their reinvention

    POSTED: January 8, 2021

    More than a decade since the recession, private golf clubs are still looking for ways to keep members engaged

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    Six-in-10 OK with businesses banning unvaccinated from entering

    POSTED: December 29, 2020

    Businesses are finding strong support for requiring customers and others to prove they’ve been vaccinated for the coronavirus before entering, just like some nations are requiring of travelers.

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    COVID Fatigue And The Return To Sports Venues

    POSTED: December 9, 2020

    Our ongoing research continues to reinforce a theme of “two Americas” in respect to attitudes and behaviors surrounding the pandemic, and the specific implications for live sports are quite provocative. Our most recent November research itself shows a rise in national concerns about the increasing dangers of public gatherings, along with acknowledgement that the pandemic […]

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    Survey: Technology innovation drives equipment price points

    POSTED: December 3, 2020

    Better equipment leads to better results, right? That’s the thinking of many golfers surveyed as to why they are willing to pay more for equipment

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    Pandemic may spur change to on-site experience

    POSTED: November 14, 2020

    As the PGA Tour slowly allows on-site spectators, tournament operators will have to compete with the growing number of at-home viewership options, including sports wagering As we collectively hunker down to watch the Masters this week, my mind drifts to the joys of attending live tournament golf. While the PGA Tour recently began to allow […]

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    Sports Saturation? To Everything, There Is A Season

    POSTED: November 10, 2020

    Our ongoing pulsing of sports fan sentiment throughout the COVID-19 pandemic continues to unpack attitudinal shifts.  Recall that early on, when sports were shut down, data revealed significant pent-up fan demand that manifested itself in higher engagement levels across a variety of digital content. It was possible to foreshadow the initial spikes in interest and […]

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    Study: Golfers’ desire to travel is building

    POSTED: November 6, 2020

    Prolonged pandemic has golfers pondering ‘what if’ scenarios for when restrictions lighten

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    Driver$: Inside The Golf Industry

    POSTED: November 5, 2020

    Insights into Golf’s Pandemic Surge Sports and Leisure Research Group’s Jon Last and David Klein unpack the latest Back to Normal Barometer findings that reveal the impetus behind golf’s current surge in participation and the critical variables that will ultimately determine its long term sustainability  (18 minutes)

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    Course operators earn high marks on executing Back2Golf initiative

    POSTED: October 30, 2020

    Survey shows that pandemic protocols at golf facilities have helped ease golfer fears and led to faster re-engagement with the game

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    NCGOA Golf Business Podcast – Episode 62: J. Last, Sports & Leisure Research

    POSTED: October 29, 2020

    Listen to SLRG President Jon Last as he joins the NGCOA Golf Business Podcast to discuss his findings in the Back to Normal Barometer and what it will take to get players back on the golf course.

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