In May’s Marketing Insider, a research driven observation of what we are calling, “The Great Re-Prioritization” and its Implications for the sports and leisure sectors.
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Blog Archives
F1rst Call – First Thought
Out of the Pandemic: Researcher’s Front Row Seat
In the latest blog from Marketing Research Institute International, SLRG’s Jon Last provides the current snapshot of American sentiment as leisure consumers plan their Summers.
Read More » Marketing Athletes: ‘Super-Human’ Beats ‘Superstar’ Every Time
In his April, 2022 Marketing Insider column, SLRG President Jon Last speaks to how building larger-than-life player personas can backfire and how humanizing athletes can be a magic recipe for creating stronger fan engagement.
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Does the Arrival of the New Normal End Golf’s Participation Party?
The latest Back to Normal Barometer informs the National Golf Course Owners Association Research Center with implications for the upcoming season
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A Quantification of Golf’s Labor Challenges
A quantification of the magnitude of golf’s labor challenges from the 2022 ASGCA Market TrendWatch leads off the March 14,2022 edition
Read More » Social Media Clamor Can Undermine Sports Marketing Decisions
This month’s Marketing Insider: Marketing Sports takes a look at how two recent examples of social listening in the sports space, can sometimes create misinformation relative to what one might conclude from more formal and projectable research.
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Green light for course projects
The Spring issue of the American Society of Golf Course Architects’ By Design features highlights from the new ASGCA Trend Watch, with comments from SLRG President Jon Last
Read More » Sports As The New ‘Cocooning’ Activity
It’s a winter of discontent according to fresh SLRG data. However, Jon Last’s lead item for the February 8, 2022 Marketing insider asserts that sports can insert itself as a comforting and communal force.
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December US Golf Rounds Played Report Surprising Increase; Consumer Sentiment Surveys Point to Strong 2022
Golf industry analyst Casey Alexander looks at the year ahead in the golf business, sourcing extensive consumer sentiment data drawn from SLRG’s latest market trends report.
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