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Blog Archives

    ‘The Great Re-Prioritization’ And Its Impact On Leisure

    POSTED: May 10, 2022

    In May’s Marketing Insider, a research driven observation of what we are calling, “The Great Re-Prioritization” and its Implications for the sports and leisure sectors.

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    F1rst Call – First Thought

    POSTED: May 10, 2022

    New Back to Normal Barometer data 

    Read More »

    Out of the Pandemic: Researcher’s Front Row Seat

    POSTED: May 3, 2022

    In the latest blog from Marketing Research Institute International, SLRG’s Jon Last provides the current snapshot of American sentiment as leisure consumers plan their Summers.

    Read More »

    Marketing Athletes: ‘Super-Human’ Beats ‘Superstar’ Every Time

    POSTED: April 12, 2022

    In his April, 2022 Marketing Insider column, SLRG President Jon Last speaks to how building larger-than-life player personas can backfire and how humanizing athletes can be a magic recipe for creating stronger fan engagement.

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    Does the Arrival of the New Normal End Golf’s Participation Party?

    POSTED: April 1, 2022

    The latest Back to Normal Barometer informs the National Golf Course Owners Association Research Center with implications for the upcoming season 

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    A Quantification of Golf’s Labor Challenges

    POSTED: March 16, 2022

    A quantification of the magnitude of golf’s labor challenges from the 2022 ASGCA Market TrendWatch leads off the March 14,2022 edition

    Read More »

    Social Media Clamor Can Undermine Sports Marketing Decisions

    POSTED: March 16, 2022

    This month’s Marketing Insider: Marketing Sports takes a look at how two recent examples of social listening in the sports space, can sometimes create misinformation relative to what one might conclude from more formal and projectable research.

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    Green light for course projects

    POSTED: March 16, 2022

    The Spring issue of the American Society of Golf Course Architects’ By Design features highlights from the new ASGCA Trend Watch, with comments from SLRG President Jon Last

    Read More »

    Sports As The New ‘Cocooning’ Activity

    POSTED: February 8, 2022

    It’s a winter of discontent according to fresh SLRG data.  However, Jon Last’s lead item for the February 8, 2022 Marketing insider asserts that sports can insert itself as a comforting and communal force.

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    December US Golf Rounds Played Report Surprising Increase; Consumer Sentiment Surveys Point to Strong 2022

    POSTED: January 31, 2022

    Golf industry analyst Casey Alexander looks at the year ahead in the golf business, sourcing extensive consumer sentiment data drawn from SLRG’s latest market trends report.

    Read More »

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