A Back to Normal Barometer informed look at how pent up demand for live sports is creating a supply/demand imbalance as COVID attendance restrictions continue to inhibit properties from optimizing revenue.
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A Back to Normal Barometer informed look at how pent up demand for live sports is creating a supply/demand imbalance as COVID attendance restrictions continue to inhibit properties from optimizing revenue.
Read More »America has a new divide — those vaccinated versus those not. And according to a new survey shared with Secrets, the growing number of Americans vaccinated are ready to shun those who haven’t been from traveling or events. The latest update to the Back-to-Normal Barometer that surveys Americans and businesses about the coronavirus crisis found that 75% […]
Read More »Flying back from the cancelled PAC 12 basketball tournament, last March there were two significant thoughts on my mind. First, I was angry and concerned that pandemic driven shutdowns had dealt our core verticals of sports and travel a broadside hit that would leave them reeling. Secondly, there was a desire to develop a continuous […]
Read More »The latest Back to Normal Barometer shows a majority of Americans favoring the lifting of all COVID related restrictions, once enough vaccines are available for all who want them.
Read More »With Covid vaccines rolling out and attendance restrictions being rolled back, Here’s what sports marketers need to be asking once they get past the early latent demand. Our latest Back to Normal Barometer insights provide what you need to know to drive fans back into stadiums and arenas. SLRG President Jon Last in Media Post’s […]
Read More »SLRG’s Golf Market TrendWatch Study, conducted with the ASGCA, shines a light on some intriguing shifts in golf facility trends.
Read More »Being quarantined for almost a year, many of us have had conversations about the first non-socially-distant experience we’ll have once we’ve all been vaccinated. Attending a concert, taking a vacation more than 50 miles from your home, seeing a ball game, going to eat indoors at a restaurant, or even having your first major family […]
Read More »Thoroughbred Horse Racing’s leading trade publication features findings from recent SLRG research, showing a marked increase in COVID inspired fan interest in the sport, as well as a look at President Jon Last’s personal journey in the sport.
Read More »Driver$ Episode 7: Bob Levey on Celebrity/Charity Golf Events in the COVID Era: We welcome IEM’s President and Founder, to discuss how his firm has continued to drive philanthropically driven celebrity golf events during COVID constrained times.
Read More »Just half of the nation is planning to get the coronavirus vaccine, a surprising slap to the White House that has spent weeks urging the nation to get stuck. Just 50% said that they would get the vaccine, with the others citing concerns about the safety and effectiveness of the choices being pushed by Washington […]
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