Was the World Cup the tipping point towards the “mainstreaming” of soccer in the U.S.? SLRG’s Jon Last considers new consumer insights for the January 2023 Media Post Marketing Insider
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Was the World Cup the tipping point towards the “mainstreaming” of soccer in the U.S.? SLRG’s Jon Last considers new consumer insights for the January 2023 Media Post Marketing Insider
Read More »SLRG’s initial look at end of year trends and what to expect in the golf industry in 2023
Read More »Details on SLRG President Jon Last’s presentation at the upcoming Golf Business Conference in Orlando. Last and multi facility owner Del Ratcliffe will speak to the economy, the golfer mindset and how these and other factors will impact rates and price elasticity in the year ahead.
Read More »In the December 13, 2022 Media Post Marketing Insider, SLRG’s Jon Last speaks to recent attitudinal research and why that is putting an emphasis on sports marketing activations targeted to more casual fans or event enthusiasts.
Read More »In the November 2022 Marketing Insider, SLRG’s Jon Last reviews how researchers can optimize the selection of various product and team names through qualitative research.
Read More »SLRG research is cited in this latest look at the impact of economic headwinds on the surge in golf participation enjoyed during the COVID 19 pandemic.
Read More »With all of the recent tumult in college sports, new SLRG research raises the question of whether the distinct personal connection between college sports and fans is in jeopardy.
Read More »SLRG’s research for ASTA (American Society of Travel Advisors) on the uptick in U.S. traveler spending informs this look at the impact of a strong dollar on international travel.
Read More »Sports fans and consumers have historically bucked economic headwinds and invested in activities that bring escape from day-to-day malaise. Citing our latest Back to Normal Barometer data, we examine the challenges and opportunities facing the industry today.
Read More »Consumers polled said a stronger emphasis on leisure time, travel and a desire to spend more time out of the home were at the top of the list.
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