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Blog Archives

    Is Soccer Finally Ready For Its Close-up?

    POSTED: January 11, 2023

    Was the World Cup the tipping point towards the “mainstreaming” of soccer in the U.S.?  SLRG’s Jon Last considers new consumer insights for the January 2023 Media Post Marketing Insider

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    End of Year Recap and What’s Ahead for ‘23

    POSTED: December 15, 2022

    SLRG’s initial look at end of year trends and what to expect in the golf industry in 2023

    Read More »

    PUSHING RATES: HOW FAR CAN GOLF COURSE OWNERS GO?

    POSTED: December 15, 2022

    Details on SLRG President Jon Last’s presentation at the upcoming Golf Business Conference in Orlando.  Last and multi facility owner Del Ratcliffe will speak to the economy, the golfer mindset and how these and other factors will impact rates and price elasticity in the year ahead.

    Read More »

    Sports For The Non-Sports Fan: Marketing Recipe Worth Following

    POSTED: December 15, 2022

    In the December 13, 2022 Media Post Marketing Insider, SLRG’s Jon Last speaks to recent attitudinal research and why that is putting an emphasis on sports marketing activations targeted to more casual fans or event enthusiasts.

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    What’s In A Name? A Lot, When It Comes To Sports

    POSTED: November 11, 2022

    In the November 2022 Marketing Insider, SLRG’s Jon Last reviews how researchers can optimize the selection of various product and team names through qualitative research.

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    Golfonomics – What does the future hold for golf courses & clubs?

    POSTED: October 22, 2022

    SLRG research is cited in this latest look at the impact of economic headwinds on the surge in golf participation enjoyed during the COVID 19 pandemic.

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    College Sports’ Connection Challenge

    POSTED: October 13, 2022

    With all of the recent tumult in college sports, new SLRG research raises the question of whether the distinct personal connection between college sports and fans is in jeopardy.

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    Breakfast in, shopping out: tourists to the U.S. hit by soaring dollar

    POSTED: September 30, 2022

    SLRG’s research for ASTA (American Society of Travel Advisors) on the uptick in U.S. traveler spending informs this look at the impact of a strong dollar on international travel.

    Read More »

    Sports, Leisure Consumer Investment Paradox: Value Supersedes Cost

    POSTED: September 15, 2022

    Sports fans and consumers have historically bucked economic headwinds and invested in activities that bring escape from day-to-day malaise. Citing our latest Back to Normal Barometer data, we examine the challenges and opportunities facing the industry today.

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    Are Sports And Leisure Activities Becoming More Recession-Proof?

    POSTED: August 11, 2022

    Consumers polled said a stronger emphasis on leisure time, travel and a desire to spend more time out of the home were at the top of the list.

    Read More »

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