More than a decade since the recession, private golf clubs are still looking for ways to keep members engaged
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Blog Archives
Six-in-10 OK with businesses banning unvaccinated from entering
Businesses are finding strong support for requiring customers and others to prove they’ve been vaccinated for the coronavirus before entering, just like some nations are requiring of travelers.
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COVID Fatigue And The Return To Sports Venues
Our ongoing research continues to reinforce a theme of “two Americas” in respect to attitudes and behaviors surrounding the pandemic, and the specific implications for live sports are quite provocative. Our most recent November research itself shows a rise in national concerns about the increasing dangers of public gatherings, along with acknowledgement that the pandemic […]
Read More » Survey: Technology innovation drives equipment price points
Better equipment leads to better results, right? That’s the thinking of many golfers surveyed as to why they are willing to pay more for equipment
Read More » Pandemic may spur change to on-site experience
As the PGA Tour slowly allows on-site spectators, tournament operators will have to compete with the growing number of at-home viewership options, including sports wagering As we collectively hunker down to watch the Masters this week, my mind drifts to the joys of attending live tournament golf. While the PGA Tour recently began to allow […]
Read More » Sports Saturation? To Everything, There Is A Season
Our ongoing pulsing of sports fan sentiment throughout the COVID-19 pandemic continues to unpack attitudinal shifts. Recall that early on, when sports were shut down, data revealed significant pent-up fan demand that manifested itself in higher engagement levels across a variety of digital content. It was possible to foreshadow the initial spikes in interest and […]
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Study: Golfers’ desire to travel is building
Prolonged pandemic has golfers pondering ‘what if’ scenarios for when restrictions lighten
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Driver$: Inside The Golf Industry
Insights into Golf’s Pandemic Surge Sports and Leisure Research Group’s Jon Last and David Klein unpack the latest Back to Normal Barometer findings that reveal the impetus behind golf’s current surge in participation and the critical variables that will ultimately determine its long term sustainability (18 minutes)
Read More » Course operators earn high marks on executing Back2Golf initiative
Survey shows that pandemic protocols at golf facilities have helped ease golfer fears and led to faster re-engagement with the game
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NCGOA Golf Business Podcast – Episode 62: J. Last, Sports & Leisure Research
Listen to SLRG President Jon Last as he joins the NGCOA Golf Business Podcast to discuss his findings in the Back to Normal Barometer and what it will take to get players back on the golf course.
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