July Vacation Ownership Sentiment Index Finds Owners Still Traveling This Fall, Despite General Decline in Travel Demand Across All Travel Sectors
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Blog Archives
Driver$: Industry legend Barney Adams looks forward
Founder, executive remains an innovative thinker about equipment and the state of the game, which he discusses with co-hosts Jon Last and David Klein Adams Golf founder and former CEO Barney Adams has helped transform the golf industry through several decades. He joins Sports & Leisure Research Group’s Jon Last and David Klein, co-hosts of […]
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More On Sports Streaming — And A Generational Inflection Point
Fresh SLRG insights on fan attitudes about streaming sports content suggest a generational divide that poses an interesting quandary for rights holders and advertisers alike. Jon Last unpacks things in his August, 2024 column for Media Post’s Marketing Insider.
Read More » Vacation Ownership Sentiment Index
The American Resort Developers Association shared SLRG driven insight into owner travel habits from the second quarter of 2024 in a recent Vacation Ownership Sentiment Index release, highlighting timeshare owners’ determination to travel in the first half of the year despite a challenging economy.
Read More » Driver$: Putting his best foot forward
Sqairz CEO Bob Winskowicz takes on the golf footwear category and discusses his company’s emergence with co-hosts Jon Last and David Klein
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Most recommended advisers
SLRG Founder and President Jon Last was named to Golf Inc.’s list of top golf industry consultants and advisors. See what they had to say about it
Read More » Live Sports Is Delivering On Its Value Proposition
As someone who has been both a consumer and a researcher of the sports business for more years than today’s most coveted audience demographic has been alive, I’ve seen plenty of commentary on the meteoric rise of costs to attend and watch live sports. With overall inflation and prices for consumer goods continuing to be […]
Read More » Driver$: Golf’s renaissance woman
NGCOA president and PGA Master Professional Cathy Harbin joins co-hosts Jon Last and David Klein to discuss her involvement in all facets of stewarding golf’s evolution and participation surge Sports & Leisure Research Group’s Jon Last and David Klein are joined by Cathy Harbin, NGCOA president and PGA Master Professional, on the “Driver$” podcast for […]
Read More » The Generational Divide In Sports Marketing
In the June 2024 Media Post, Marketing Insider, SLRG’s Jon Last reflects on recent research that informs brands and properties on the implications of a generational divide in sports marketing
Read More » Promotional Sports Giveaways As A Value Tactic
In May’s Marketing Insider, SLRG’s Jon Last shares new data that informs sports marketers on the use of promotional giveaways to drive fan attendance.
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