An online survey was conducted by Sports & Leisure Research Group for ARDA Research & Insights in December 2024 among a nationally representative sample of 500 U.S. based timeshare owners and 500 leisure travelers. The monthly index is designed to provide ongoing data and insights into travel preferences and attitudes of timeshare owners versus the […]
Read More »
In Compass Point’s annual Golf Industry forecast, SLRG Golfer Omnibus data supports the thesis that while the golf industry continues to enjoy strong performance, consumer insights suggest that expectations for 2025 are somewhat tempered.
Read More »
SLRG’s January 2025 feature on the National Golf Course Owners’ Association website, includes a preview of key trends presented at the annual Golf Business Conference drawn from the soon to be released Golf Business Pulse Report.
Read More »
In his monthly column, Jon Last of Sports and Leisure Research Group discusses fan sentiment around professional sports contracts.
Read More »
The Brands Made Meaningful podcast dives deep into the world of branding private clubs, by exploring how purposeful branding can help clubs grow, attract new members and create lasting connections. SLRG President Jon Last joined the podcast for a vibrant discussion about strategies to align a club’s brand with its culture so as to stand out in a […]
Read More »
On the latest episode of MRII’s Insights & Innovators podcast series, SLRG’s Jon Last speaks with the University of Georgia’s Dr. Marcus Cuhna about new priorities in market research education and training and how they will impact the next generation of business leaders.
Read More »
Sports & Leisure Research Group’s Jon Last and David Klein, co-host of “Driver$”, sit down with Derek Sussner, founder and executive creative director of Sussner, to unpack how and why golf facility branding is at the heart of golf’s increased resonance with a broader audience.
Read More » In the latest episode of MRII’s Insights & Innovators, SLRG President Jon Last dives deeply into current and future definitions of leadership with Crispin Beale, CEO of Insights 250 the organization that recognizes and promotes those visionaries transforming the insights profession. Last and Beale look at those qualities that spur innovation and achievement and what this […]
Read More » December is the time of year when market researchers like myself look to synthesize our observations about consumer sentiment to think about the year ahead. From a sports marketing standpoint, I like what I am seeing. A Break in the Malaise? Sports has always been seen as an oasis from the stresses of daily life. […]
Read More »
Jon Last and Michael Mermelstein share practical advice for avoiding respondent fraud in qualitative research studies.
Read More »