A look at how the golf industry’s collective efforts to make the game more welcoming and inclusive, includes strong supporting data culled from SLRG’s ongoing attitudinal tracking work with golfers.
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Blog Archives
Live With Dan – The Year Ahead: Consumer Trends & Marketing Opportunities in 2023 and Beyond
SLRG’s Jon Last joined University of San Francisco Professor Stephen Kraus and Question Pro’s Dan Fleetwood for a broad follow-up discussion on consumer marketing insights that will be impacting us in the months ahead. Click here to watch the show.
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Driver$: 2023 Golf Market Outlook
An early outlook at the 2023 golf market In the 2023 season premiere of “Driver$,” Sports & Leisure Research Group’s Jon Last and David Klein look to ongoing golf industry research to provide insights on macro and micro issues that will shape the 2023 season ahead. They do so from the perspective of consumer demand […]
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Power of Optimism Shows Value Of Sports Fans
In the February 2023 column for Media Post, SLRG’s Last speaks to new research showing how optimists are driving the actualization and spending that defies the current sense of gloom in America.
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Sports and Leisure Research: A Look to 2023 – Optimizing Revenue No Matter Which Way the Wind Blows
Is Soccer Finally Ready For Its Close-up?
Was the World Cup the tipping point towards the “mainstreaming” of soccer in the U.S.? SLRG’s Jon Last considers new consumer insights for the January 2023 Media Post Marketing Insider
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End of Year Recap and What’s Ahead for ‘23
SLRG’s initial look at end of year trends and what to expect in the golf industry in 2023
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PUSHING RATES: HOW FAR CAN GOLF COURSE OWNERS GO?
Details on SLRG President Jon Last’s presentation at the upcoming Golf Business Conference in Orlando. Last and multi facility owner Del Ratcliffe will speak to the economy, the golfer mindset and how these and other factors will impact rates and price elasticity in the year ahead.
Read More » Sports For The Non-Sports Fan: Marketing Recipe Worth Following
In the December 13, 2022 Media Post Marketing Insider, SLRG’s Jon Last speaks to recent attitudinal research and why that is putting an emphasis on sports marketing activations targeted to more casual fans or event enthusiasts.
Read More » What’s In A Name? A Lot, When It Comes To Sports
In the November 2022 Marketing Insider, SLRG’s Jon Last reviews how researchers can optimize the selection of various product and team names through qualitative research.
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