Blog Archives

Nearly half of US voters believe the election will not be ‘fair or honest’ and 61% are worried the outcome could spark a civil war, surveys find

POSTED: October 7, 2020

READ MOREREAD MOREREAD MORE Nearly half of American voters from both major parties have lost confidence in the validity of the upcoming election as they prepare to cast ballots in just 27 days, a new poll shows. The YouGov survey of 1,999 registered voters from around the country, conducted online between October 1 and 2, found that […]

Is recent surge in golf participation a forecast for future?

POSTED: October 1, 2020

Study reveals that core and avid golfers are driving golf’s uptick in increased play during the pandemic

Study: Golf’s participation surge continues into fall

POSTED: September 24, 2020

Despite the continued pandemic and move from summer to fall, golfers are returning to courses at higher rates, a study shows

Survey: Golfers getting back to normal at a faster clip

POSTED: September 17, 2020

Findings from twice-monthly samplings since start of pandemic show golfers are ‘less likely to require additional assurances or a medical breakthrough’ to return to game

Study: Golf serves as an oasis from the chaos of pandemic

POSTED: September 10, 2020

Research shows that golfers view the game as an outlet during the pandemic, much as they did after the tragic events of 9/11

Football As America: Ultimate Test Of Return To ‘Normalcy’

POSTED: September 8, 2020

With Labor Day in the rear-view mirror, the national sports focus historically turns to football. And even in this most atypical of years, what is about to unfold will be, on so many fronts, a reflective litmus test of the overall American landscape.

SLRG’s Jon Last talks golf’s COVID participation Surge on ESPN Radio–1080 The Fan

POSTED: September 5, 2020

SLRG President Jon Last discusses the latest golfer research and provides insights on the current surge in recreational participation and its potential sustainability.

What’s driving golf’s 2020 surge?

POSTED: September 3, 2020

An August survey conducted by Sports and Leisure Research Group suggests that, despite the pandemic, 2020 will be kind to the golf industry

People stink: Americans would return to normal if everyone followed rules

POSTED: September 3, 2020

Most think it, some say it out loud, and a new poll confirmed it: If everyone followed mask and social distancing rules, a majority of Americans would eagerly return to their normal activities. In the latest “Back-to-Normal Barometer,” which Secrets has been tracking for months, nearly 8-in-10 would willingly go back to living like they […]

Four Learnings From the Pandemic

POSTED: August 28, 2020

SLRG President Jon Last, blogs for Marketing Research Institute International (of which he is current marketing chair and a past president) about key lessons from the pandemic that are applicable for the research profession as a whole.