The summer 2009 Sports omnibus was fielded to assess the attitudes and perceptions of sports fans on significant issues impacting the sports industry, with particular emphasis on golf and baseball. A control sample of non-sports fans were also surveyed to provide context and comparison.
These are the presentation notes from the 2009 Executive Women’s Golf Association Movers and Shakers breakfast.
Perspectives: Five Cultural Forces and 2009 Golf Market Outlook
Ethnography from the Client Perspective
Where Do “Traditional” Focus Groups Fit Today? A Qualitative Study of the Client Perspective