SLRG President Jon Last addressed members of the Travel and Tourism Research Association on February 25, 2015 regarding trends and strategies impacting the marketing of sports related travel.
Downloads
A sampling of Sports and Leisure Research Group's recent industry presentations, reports and white papers.
TRAVEL AND TOURISM MARKETING OUTLOOK FORUM
SLRG was again invited to provide a white paper calling out current trends and their implications for the marketing of sports travel for the annual market outlook forum sponsored by the US Travel Association and TTRA (Travel and Tourism Research Association). You can download this quick but insightful analysis, right here.
2014 ING Conference: Golf Market Trend Watch
As the keynote speaker at the 2014 International Network of Golf Conference, SLRG President Jon Last spoke of twelve key trends that all marketing through golf should be mindful of.
Financial Communications Society Breakfast–Championing Your Financial Brand Through Sponsorship
SLRG President Jon Last was the featured speaker at the April 3, 2014 FCS event at the New York Yacht Club. His presentation spoke to effective ways to measure sports sponsorship return on objectives.
2014 Winter Sports Fan Omnibus
Results and trending from our annual study of 1,500 sports fans and their attitudes, perceptions and opinions, reveals thoughts on conference realignment in the NCAA and NHL, the relative popularity of different sports as well as broader perspectives on the impact of the U.S. economy on fan behavior.