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Last Word

    Monthly AIF Research At A Glance

    POSTED: March 9, 2026

    ARDA’s January Vacation Ownership Sentiment Index, which measures the month-over-month-travel habits of 500 timeshare owners against 500 average US travelers – highlights continued strength in owner travel behavior this Spring Break season. Timeshare owners are not only planning to travel at higher rates than travelers overall, but they are also demonstrating confidence in going exactly […]

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    Driver$: A caddie reads the golf apparel market

    POSTED: March 9, 2026

    Guest: Kyle Kalick, founder, Caddie Comfort. Description: Kalick has had a unique vantage point to discover what golfers want and need across varied experiences, including as a professional caddie at Kiawah Island’s Ocean Course. His start-up, Caddie Comfort, develops technically functional, premium soft goods at a competitive price. Sports & Leisure Research Group’s Jon Last and David […]

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    2026 PGA Show Report

    POSTED: February 18, 2026

    In their annual look at Golf industry trends fresh off of the PGA Merchandise Show, Compass Point’s Casey Alexander, cites new SLRG research showing bullish golfer attitudes and other salient data points.

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    Monthly AIF Research At A Glance

    POSTED: February 18, 2026

    The latest Vacation Ownership Index report, conducted by SLRG, shows trends towards more wellness travel.

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    What’s ahead for the golf business in 2026?

    POSTED: February 18, 2026

    SLRG’s Jon Last and David Klein dive into the latest vital signs from new golf industry research that unpacks what lies ahead in 2026 and the underlying trends and attitudes behind them.

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Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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