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Last Word

    MLB Still Has My Attention As Football Barrage Begins

    POSTED: August 17, 2025

    It’s August — a time when the sports media vaults full throttle into football mode. Of course, one could maintain that it is always football mode, and that’s a scenario that may only become more amplified after last week’s ESPN acquisition of several NFL media assets, in exchange for a 10% league equity position in […]

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    Driver$: Connecting the dots

    POSTED: August 17, 2025

    Guest: Fraser Marriott, head of golf, LightSpeed. Description: Marriott joins Sports and Leisure Research Group’s Jon Last and David Klein to discuss LightSpeed’s recent acquisition of Whoosh, an operations software firm. LightSpeed seeks to provide private club operators an integrated technology system with a seamless workflow and that connects every touchpoint across the member journey. Talking Points: […]

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    Parallel Tracks: Why Brands and Agencies See Insights Differently with Steve Quirk, Quirk’s Media

    POSTED: August 7, 2025

    Is there a disconnect between research suppliers and clients in today’s market research landscape? In this episode of MRII’s Insights and Innovators podcast, Jon Last, President of Sports and Leisure Research Group, interviews Steve Quirk, President of Quirk’s Media. They discuss the challenges brands face with the proliferation of research platforms, the importance of articulating […]

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    A Pragmatic Look at the Evolution of Insights Technology with Bryan Orme, Sawtooth Software

    POSTED: July 25, 2025

    SLRG’s Jon Last hosts Sawtooth CEO Bryan Orme, for a no-holds barred look at research technology on the latest episode of MRII’s Insights & Innovators podcast

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    The Immutable Skills for Effective Insights Professionals with Ravi Parmeswar, Kastu Analytics

    POSTED: July 17, 2025

    Discover the steadfast skills and perspectives that make an insights professional truly effective with Ravi Parmaswar, President at Kastu Analytics, and host Jon Last, President at Sports and Leisure Research Group. In this episode, Ravi reflects on his varied career at global Fortune 100 organizations and shares key highlights, including the importance of taking career […]

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Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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