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Last Word

    Determining Impact Of Assets Is Sports Marketing Game-Changer

    POSTED: September 29, 2025

    Clutter has become a bit of a double-edged sword in sports marketing.  On the positive side, the proliferation of innovative new promotional inventory has opened up sponsorship to a deeper array of brands across a wide swath of categories and investment levels.  Still, all this variety behooves brands to be more creative in developing activations […]

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    From Report Card to Growth Engine with Nancy Smith, Analytic Partners

    POSTED: September 29, 2025

    On this episode, Jon Last, President of Sports and Leisure Research Group, is joined by Nancy Smith, President & CEO of Analytic Partners. Dive into the evolution of analytics and how companies can make smarter, quicker decisions in a competitive landscape. Discover the concept of ‘commercial analytics’, the impact of rapid technological advancements, and how […]

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    Driver$: Did AI choose that nasty pin position?

    POSTED: September 29, 2025

    Guest: Jon Schultz, founder, EZLocator. Description: Jon Schultz and his company, EZLocator, are making it easier for golf course superintendents to automate hole location selection. The process helps preserve the health of the greens and enhance the player experience. Schultz joins Sports and Leisure Research Group’s Jon Last and David Klein for a candid and insightful look at how […]

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    Cracking the Code of Modern Media with Helen Katz, Publicis

    POSTED: September 29, 2025

    Unlock the secrets of the evolving media landscape! Join our host, Jon Last, President of Sports and Leisure Research Group, and his guest, Helen Katz, EVP of Research at Publicis Media, as she delves into transformative changes in media and advertising. Discover how identity solutions and first-party data drive more effective targeting, understand the complexity […]

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    The OG of Customer Lifetime Value: A Conversation with Wharton’s Pete Fader

    POSTED: August 25, 2025

    Discover the transformative power of behavioral data and customer centricity in this episode of MRII’s Insights and Innovators podcast, hosted by Jon Last, President of Sports and Leisure Research Group. Join a thought-provoking conversation with Pete Fader, a pioneer in customer lifetime value analytics and Professor of Marketing at The Wharton School. Explore what drives […]

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Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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