Sports marketers often viscerally adopt the loudest voices as surrogates for the overall fan base — voices that typically don’t reflect the silent majority.
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Last Word
Driver$: A unique case study in golf destination marketing
MacPhail joins Sports and Leisure Research Group’s Jon Last and David Klein to unpack the challenges and triumphs of marketing this unique Canadian golf destination.
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Club Director: Getting Culture Right
SLRG’s Jon Last co-authors a February 2025 article that defines and explores “club culture” and how managing it can be a critical success factor to optimize golf facility success.”
Read More » Sports Has Become More Exclusive by Being More Inclusive
Sports marketers have simultaneously embraced broader definitions of customer experiences while also working to deliver more elite and aspirational offerings
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ARDA Shares 2024 Year-End Insights, 2025 Outlook from Latest Vacation Ownership Sentiment Index
A recap of 2024 key trends and findings as well as the 2025 outlook from the American Resort Development Association’s Vacation Ownership Index, powered by SLRG.
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