Sports & Leisure Research Group Logo
  • Who We Are
    • Our Team
    • About Us
    • Why We’re Different
    • Our Clients
  • Our Services
    • Industries
    • Capabilities
    • Process
  • News & Resources
    • Last Word
    • Downloads
    • News & Views
    • First Call
    • Podcasts
    • SwingU
  • Barometer
    • About
    • Barometer Media

  • Sports & Leisure Research Group Logo

  • Who We Are
    • Our Team
    • About Us
    • Why We’re Different
    • Our Clients
  • Our Services
    • Industries
    • Capabilities
    • Process
  • News & Resources
    • Last Word
    • Downloads
    • News & Views
    • First Call
    • Podcasts
    • SwingU
  • Barometer
    • About
    • Barometer Media

Last Word

    Driver$: The year ahead in the golf industry

    POSTED: February 12, 2025

    Last and Klein dive deeply into vital signs from recent golf industry studies and gaze into the crystal ball for what lies ahead in 2025.

    Read More »

    ARDA Inside Look – December Vacation Ownership Sentiment Index

    POSTED: February 1, 2025

    An online survey was conducted by Sports & Leisure Research Group for ARDA Research & Insights in December 2024 among a nationally representative sample of 500 U.S. based timeshare owners and 500 leisure travelers. The monthly index is designed to provide ongoing data and insights into travel preferences and attitudes of timeshare owners versus the […]

    Read More »

    Notes From the 2025 PGA Merchandise Show

    POSTED: February 1, 2025

    In Compass Point’s annual Golf Industry forecast, SLRG Golfer Omnibus data supports the thesis that while the golf industry continues to enjoy strong performance, consumer insights suggest that expectations for 2025 are somewhat tempered.

    Read More »

    NGCOA: Latest from Sports & Leisure Research Group 

    POSTED: February 1, 2025

    SLRG’s January 2025 feature on the National Golf Course Owners’ Association website, includes a preview of key trends presented at the annual Golf Business Conference drawn from the soon to be released Golf Business Pulse Report.

    Read More »

    Do Sports Fans Really Want to Talk About Athletes And Money?

    POSTED: January 16, 2025

    In his monthly column, Jon Last of Sports and Leisure Research Group discusses fan sentiment around professional sports contracts.

    Read More »
    • « Prev
    • 1
    • …
    • 12
    • 13
    • 14
    • 15
    • 16
    • …
    • 106
    • Next »

Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

Learn More »

Last Word Archives

Archives

  • Like SLRG
  • Follow @Jon_last
Tweets by @Jon_Last


Contact Us

Select list(s) to subscribe to

By submitting this form, you are consenting to receive marketing emails from: Jon Last, 445 Hamilton Avenue; Suite 1102, White Plains, NY, 10601, http://www.sportsandleisureresearch.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
  • 445 Hamilton Avenue, Ste 1102
    White Plains, NY, 10601
  • (W) 914.358.3558
    (F) 914.358.3557
    Who We Are
  • Our Team
  • About Us
  • Why We’re Different
  • Our Clients
    Our Services
  • Industries
  • Capabilities
  • Process
    News & Resources
  • Last Word
  • Downloads
© 2026 Sports & Leisure Research Group. All Rights Reserved.
Site by McMillianCo.