Jon Last and Michael Mermelstein share practical advice for avoiding respondent fraud in qualitative research studies.
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Last Word
Organized Sports’ Battle For Share Of Youth Has Marketing Implications
In Media Post, SLRG President Jon Last shares new insights with implications for the marketing of youth sports.
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Research at the Strategy Table with Brett Townsend, Quester
SLRG President Jon Last sits down with Quester’s Brett Townsend to discuss the state of the insights industry and how Brett’s new book diagnoses critical success factors. Is Research on the Brink? That’s the title of the new book from Brett Townsend, SVP of Strategy at Quester. Jon Last, President at Sports and Leisure Research […]
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Driver$: Propelling the PGA of America into a new era
New association president Don Rea Jr. joins co-hosts Jon Last and David Klein to discuss his enthused and energetic vision for the PGA of America Upon his inauguration as the PGA of America’s 44th president, Augusta Ranch Golf Club owner Don Rea Jr., joins Jon Last and David Klein to share his personal and professional journey, as well […]
Read More » Driver$: John Bryan’s Commitment to Youth and Player Development
U.S. Kids’ John Bryan has led PGA sections and helped to foster player development for decades. He joins Sports & Leisure Research Group’s Jon Last and David Klein to reflect on making a difference through golf and where the game needs to go John Bryan, U.S. Kids Golf’s vice president of sales and marketing, has led […]
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