Commonwealth Golf’s CEO Brian Doxtator joins “Driver$” co-hosts Jon Last and David Klein to unpack an innovative financial concept that takes participatory fandom to new heights — cost effective, fractional ownership of tomorrow’s potential tour superstars. CHAPTERS [0:00] The concept of participatory fandom comes to golf [2:45] Inspirations from horse racing’s equity crowd funding model [5:14] Translating the concept […]
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SLRG research has shown a resurgence in fan interest in baseball. Now with the institution of the pitch clock, the media world is noticing as well!
Read More » Golf Genius CEO Mike Zisman reflects on golfer experience apps and technology with co-hosts Jon Last and David Klein Golf Genius CEO Mike Zisman joins “Driver$: Inside the Golf Industry” co-hosts Jon Last and David Klein for a discussion about the evolution of one of golf’s leading consumer apps and how Golf Genius is looking […]
Read More » SLRG president Jon Last takes a research driven look at why putting a sports marketing emphasis on individual players may be easier, but ultimately less effective than building brands around teams.
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A look at how the golf industry’s collective efforts to make the game more welcoming and inclusive, includes strong supporting data culled from SLRG’s ongoing attitudinal tracking work with golfers.
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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