SLRG research and commentary from Jon Last inform a current look at golfer attitudes and expectations during uncertain economic times.
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Last Word
In-Game Activations Continue To Break Through Clutter
Greater fan engagement comes as the uninterrupted live sports environment is providing a more coveted opportunity for escape from the stresses of daily life.
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Driver$: Technology innovation fuels ‘smart ranges’
Sports & Leisure Research Group’s Jon Last and David Klein are joined by Top Tracer Executive Alex Goodman for a deep dive into smart range technology and how it is at the forefront of driving on course revenue enhancement CHAPTERS [0:45] The explosive growth in smart ranges [2:03] How technology is driving an increase in […]
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Leveraging Numbers to Tell a Story
The cover story of the Fall 2023 issue of Developments highlights how SLRG is helping the American Resort Development Association gain critical insights on the mindset and resultant behaviors of vacation travelers and its opportunities for the timeshare industry through regular pulsing of consumer sentiment.
Read More » Travis And The Swifties Check All The Right Boxes For A Publicity Stunt
In his October Media Post column, SLRG’s Jon Last reflects on how all of the clamor about Taylor Swift and Travis Kelce is emblematic of how the NFL is marketing to a broader mass audience.
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