SLRG’s initial look at end of year trends and what to expect in the golf industry in 2023
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Last Word
PUSHING RATES: HOW FAR CAN GOLF COURSE OWNERS GO?
Details on SLRG President Jon Last’s presentation at the upcoming Golf Business Conference in Orlando. Last and multi facility owner Del Ratcliffe will speak to the economy, the golfer mindset and how these and other factors will impact rates and price elasticity in the year ahead.
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Sports For The Non-Sports Fan: Marketing Recipe Worth Following
In the December 13, 2022 Media Post Marketing Insider, SLRG’s Jon Last speaks to recent attitudinal research and why that is putting an emphasis on sports marketing activations targeted to more casual fans or event enthusiasts.
Read More » What’s In A Name? A Lot, When It Comes To Sports
In the November 2022 Marketing Insider, SLRG’s Jon Last reviews how researchers can optimize the selection of various product and team names through qualitative research.
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Golfonomics – What does the future hold for golf courses & clubs?
SLRG research is cited in this latest look at the impact of economic headwinds on the surge in golf participation enjoyed during the COVID 19 pandemic.
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