A look at how the golf industry’s collective efforts to make the game more welcoming and inclusive, includes strong supporting data culled from SLRG’s ongoing attitudinal tracking work with golfers.
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Last Word
Live With Dan – The Year Ahead: Consumer Trends & Marketing Opportunities in 2023 and Beyond
SLRG’s Jon Last joined University of San Francisco Professor Stephen Kraus and Question Pro’s Dan Fleetwood for a broad follow-up discussion on consumer marketing insights that will be impacting us in the months ahead. Click here to watch the show.
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Driver$: 2023 Golf Market Outlook
An early outlook at the 2023 golf market In the 2023 season premiere of “Driver$,” Sports & Leisure Research Group’s Jon Last and David Klein look to ongoing golf industry research to provide insights on macro and micro issues that will shape the 2023 season ahead. They do so from the perspective of consumer demand […]
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Power of Optimism Shows Value Of Sports Fans
In the February 2023 column for Media Post, SLRG’s Last speaks to new research showing how optimists are driving the actualization and spending that defies the current sense of gloom in America.
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