Was the World Cup the tipping point towards the “mainstreaming” of soccer in the U.S.? SLRG’s Jon Last considers new consumer insights for the January 2023 Media Post Marketing Insider
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Last Word
End of Year Recap and What’s Ahead for ‘23
SLRG’s initial look at end of year trends and what to expect in the golf industry in 2023
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PUSHING RATES: HOW FAR CAN GOLF COURSE OWNERS GO?
Details on SLRG President Jon Last’s presentation at the upcoming Golf Business Conference in Orlando. Last and multi facility owner Del Ratcliffe will speak to the economy, the golfer mindset and how these and other factors will impact rates and price elasticity in the year ahead.
Read More » Sports For The Non-Sports Fan: Marketing Recipe Worth Following
In the December 13, 2022 Media Post Marketing Insider, SLRG’s Jon Last speaks to recent attitudinal research and why that is putting an emphasis on sports marketing activations targeted to more casual fans or event enthusiasts.
Read More » What’s In A Name? A Lot, When It Comes To Sports
In the November 2022 Marketing Insider, SLRG’s Jon Last reviews how researchers can optimize the selection of various product and team names through qualitative research.
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