Traditional qualitative research has always relied upon conversations and probing consumers for deeper understanding of the “why” behind various beliefs, perceptions and behaviors. Whether it is in depth interviews, focus groups or discussion boards, the qualitative branch of marketing research has often benefited from the deployment of projective techniques to try to get what is […]
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Research Industry Predictions for 2016
As part of RFL Media’s annual “Predictions Issue”, SLRG President Jon Last shared his perspectives on what the marketing research industry can look to in the year ahead. Read it here.
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‘Big Data’ Vs. ‘Traditional’ Marketing Research In The Sports Industry
In his December posting, SLRG’s Jon Last speaks to the impact that Big Data is having on marketing research in the sports space. The adoption of advanced analytics has made an unprecedented impact in the way that general managers configure the rosters of their teams. As a sports marketing researcher and one of those guys […]
Read More » The Ultimate Sports Marketing (Activation) Fantasy
In his November, 2015 Media Post column, SLRG’s Jon Last speaks to the ways in which the San Diego Padres and Callaway Golf’s recent “Links at Petco Park” promotion, was an exceptional example of effective sports marketing activation. Before there was social media, reality television or sports video games, we had “The Amazin” Bill Mazer. […]
Read More »POV: Building Proprietary Panels as a Marketing Tool and a Vehicle for Insights
Panels are a cost effective way to get valuable insight from your best customers while solidifying their loyalty to your brand by involving them in an active and ongoing dialogue about how you run your business. Working with its clients, SLRG begins by creating an empanelment initiative that invites the best customers to become part […]
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