Sports & Leisure Research Group Logo
  • Who We Are
    • Our Team
    • About Us
    • Why We’re Different
    • Our Clients
  • Our Services
    • Industries
    • Capabilities
    • Process
  • News & Resources
    • Last Word
    • Downloads
    • News & Views
    • Morning Read
    • Podcasts
    • SwingU
  • B-T-N Barometer
    • About
    • Back To Normal Barometer Media
  • Sports & Leisure Research Group Logo

  • Who We Are
    • Our Team
    • About Us
    • Why We’re Different
    • Our Clients
  • Our Services
    • Industries
    • Capabilities
    • Process
  • News & Resources
    • Last Word
    • Downloads
    • News & Views
    • Morning Read
    • Podcasts
    • SwingU
  • B-T-N Barometer
    • About
    • Back To Normal Barometer Media

Last Word

    Engage Fans With A New Kind Of Community

    POSTED: April 12, 2010

    “Fan” audits run the gamut, but when it comes to understanding the sports consumer’s mindset, the common theme seems to be the ability to consistently engage an audience. My company measures the attitudes of sports fans. These “fan” audits run the gamut from brand assessments to evaluating sponsorship effectiveness to issue specific studies of price […]

    Read More »

    Golf Searches For Its Feminine Side

    POSTED: March 26, 2010

    John Paul Newport’s column features the findings of a new SLRG study identifying the most critical elements for improving women’s satisfaction with and participation in golf.

    Read More »

    The Lamp Post Revisited

    POSTED: March 8, 2010

    In the March 9th Marketing: Sports SLRG President Jon Last speaks to the three most important things that marketers should think about when measuring or justifying sponsorship ROI. Those who’ve seen my presentations have heard my parable about how too many organizations use research like a drunk uses a lamp post … for support rather […]

    Read More »

    The Big Book of Marketing

    POSTED: February 14, 2010

    Cruise Industry Case Study by Sports and Leisure Research Group is featured in Professor Anthony G. Bennett’s January 2010 McGraw Hill Text book on marketing. The case appears in Chapter five-Marketing Research. To order a copy, please contact SLRG, or McGraw Hill special markets division. Company: Renaissance Cruises Case: Itinerary Development and Positioning Research (2000-2001) […]

    Read More »

    Is That Spokesperson A Kia Or A Mercedes?

    POSTED: February 8, 2010

    Long before TMZ discovered sports, and every gossip and media entity unilaterally decided that it was their rightful place to comment on the personal lives of athletes, the business of assessing spokesperson ROI had been a hot topic for many marketers. Extensive research that we and others have done over the years has not only […]

    Read More »

    • « Prev
    • 1
    • …
    • 68
    • 69
    • 70
    • 71
    • 72
    • …
    • 75
    • Next »

Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

Learn More »

Last Word Archives

Archives

  • Like SLRG
  • Follow @Jon_last
Tweets by @Jon_Last


Contact Us

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: Jon Last, 445 Hamilton Avenue; Suite 1102, White Plains, NY, 10601, http://www.sportsandleisureresearch.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact
  • 445 Hamilton Avenue, Ste 1102
    White Plains, NY, 10601
  • (W) 914.358.3558
    (F) 914.358.3557
    Who We Are
  • Our Team
  • About Us
  • Why We’re Different
  • Our Clients
    Our Services
  • Industries
  • Capabilities
  • Process
    News & Resources
  • Last Word
  • Downloads
© 2022 Sports & Leisure Research Group. All Rights Reserved.
Site by McMillianCo.