Official press release from The University of Georgia and Marketing Research Institute International, announces SLRG President Jon Last’s election to President of the MRII Board of Directors ANN ARBOR, MI, January 10, 2017 — The Board of the Market Research Institute International (MRII) has elected Jon Last, Founder and President of Sports and Leisure Research […]
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In his January posting, SLRG President Jon Last reinforces the importance of proper sampling, in this era of “echo chambers” where social media noise can often distort the reality of what sports fans are thinking. In today’s world, we are inundated with incessant chatter, be it social media rants by friends, celebrities or athletes on […]
Read More »Continuous customer experience tracking surveys are a great way for leisure destinations to not only assess overall satisfaction, but to identify operational strengths and weaknesses. These continuous tracking efforts reveal key drivers of overall satisfaction and their impact on customer loyalty and continued visitation. By having this continuous tracking of satisfaction amongst your customers, the […]
Read More »In today’s world we are inundated by incessant chatter. Be it social media rants by friends, celebrities or athletes on Instagram or Twitter, or even special interest media outlets. By choosing to follow specific individuals, brands, or news stations, we are apt to surround ourselves with others whose opinions are similar to ours. These “echo […]
Read More » December 2016’s column outlines what SLRG research has shown to be the key drivers of onsite sports marketing efficacy. One of the more enjoyable aspects of my job is that I get to see a lot of onsite sports marketing activations from multiple perspectives. As a researcher, I have the privilege of observing the “rubber […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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