In his March 2013 Media Post: Marketing Sports item, SLRG President Jon Last observes that the World Baseball Classic offers a compelling alternative to the malaise of traditional All-Star games. It’s a model that warrants attention across sports marketing. As a baseball junkie, it’s not a surprise that the advent and growth of the World […]
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At What Price Fame? Seeing Both Sides of A Sticky PR Challenge
SLRG President Jon Last’s February 2013 Media Post column explores the marketing implications of a contradiction of sorts among football fans, revealed in new SLRG research—Fans are concerned about player safety, yet a large number would risk the long-term impact of concussions for a chance at NFL stardom. Borrowing from the late, great sport columnists […]
Read More »Things To Look Forward To In ’13
SLRG President Jon Last’s January 2013 Media Post column highlights how impending jumbo-tron wars, NCAA Conference realignment and the build up to a Meadowlands Super Bowl are among the top sports marketing events to look forward to in the year ahead. It’s the morning after the BCS Championship game, and if you are like me […]
Read More »Innovative Retail Research Uncovers Golfer Purchaser Moment of Truth
Quirk’s Marketing Research Review’s December 2012 cover story is a detailed look at how Sports and Leisure Research Group partnered with PING to conduct an innovative qualitative immersion into golfers’ quest for a new driver.
Read More »A Rare But Consistent Winner In Marketers’ Battle For Attention
In his December, 2012 Media Post column, SLRG President Jon Last reflects on how recent empirical research and anecdotal observation has reinforced the fact that live sporting events are a uniquely engaging and receptive environment for brands. Nary a day goes by that the marketing trade press doesn’t include further doom-and-gloom evidence of how today […]
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