In his February 2016 Media Post column, SLRG President Jon Last speaks to how, despite some skittishness towards the overall U.S. economy, fans aren’t willing to give up their passion for sports. For the past seven years, we’ve taken the opportunity to survey fan attitudes on sports trends, consumerism and the state of the economy […]
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Coverage of the PGA Show Panel discussion and presentation, “The Gender Puzzle: A New Context for Business Golf,” that was moderated by SLRG President Jon Last and highlighted new research.
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Leisure Industry Analyst Casey Alexander cites SLRG industry research in his annual assessment of the state of the golf market.
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Golf industry analyst JJ Keegan cites two SLRG studies in his wrap-up of the most significant happenings at the 2016 Show. You can read it, here.
Read More » In the January 2016 Marketing: Sports, SLRG President Jon Last ruminates on the ability of observational research to add “the how” to the “what” and “why” of quantitative and qualitative research, respectively. Taking some time to reflect over the holidays, I was pleased to consider how far the sports marketing world has progressed in its […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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