Football is a brand that, like any other, leverages points of differentiation to enable it to stand apart from its competition. In his October 2012 Media Post column, SLRG President Jon Last identifies those unique selling points that have made the game so popular. Last month, I raised a yellow flag for those properties and […]
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Golf Inc – Fall 2012: What We Need to Make Player Development Programs Work
SLRG’s Jon Last outlines his thoughts on the implementation necessities to maximize the impact of golf’s focus on developing the next generation of participants.
Read More »It Isn’t Enough To ‘Catch A Rising Star’
In the August 2012 Marketing: Sports, SLRG President Jon Last provides research driven guidance on the potential pitfalls of trying to attach the future of a sport or brand to individual stars, with some valuable lessons from golf, tennis and football. I had the opportunity to participate in a Wharton Sports Business Initiative Forum on […]
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RFL Communications’ Bob Lederer’s 9/10/12 video interview of SLRG President Jon Last, on the evolving role of D-I-Y (Do it Yourself) platforms, in the research tool kit. http://www.youtube.com/watch?v=_sXetwCt320
Read More »How To Sensibly Measure The Impact Of Sports Marketing Activation
In the August 2012 Marketing: Sports posting, SLRG’s Jon Last speaks to the key elements required to measure return on sports marketing objectives. We rightfully spend a lot of time in the sports marketing business, defining and selling the unique touch points and entrée to a valued and often elusive audience provided by aligning brands […]
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