Sports Business Journal’s Michael Smith reports on the Wharton Sports Business Initiative Business of Golf panel discussion, moderated by SLRG President Jon Last.
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Last Word
Transparency, Accountability And Accessibility As Mandatory Marketing Assets In An Era Of 24-7 Visibility
SLRG President Jon Last’s June 2013 posting speaks to new paradigms for properties looking to maintain positive constituent relationships, and offers up an action plan that can build brand equity. Perhaps it’s an overstatement to suggest that American sports properties suffer from a crisis of confidence among their fans and target audiences. However, it has […]
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Here are the 18 People Changing the Business of Golf
Golf Inc. Magazine has named SLRG President Jon Last to its list of the most innovative people in the golf business. Stereotypes: All golfers are rich white guys who dress very funny on the golf course. Plus they cheat when it comes to their scores. And research marketers? Why, they are geeky, number-driven, bland and […]
Read More » Beware The Bells And Whistles, ‘Proprietary’ Research Methodologies Are Often More Sizzle Than Steak
In this month’s Media Post: Marketing Sports, SLRG President Jon Last uses a cooking metaphor to warn those embarking upon marketing research: It’s the chef, not the ingredients that make for a great meal. As former MRA presidents who have worked on both the client and agency side of marketing research, my business partners and […]
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Beware the Bells and Whistles
As former MRA Presidents who have worked on both the client and agency side of marketing research, the principals of SLRG have been around the block more than our receding hair lines would sometimes like to admit. But with the accumulation of all of this “scar tissue”, it strikes us as amusing and potentially disturbing […]
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