Guest: Kris Hart, PGA of America senior director of growth and ventures. Description: Hart joins Sports & Leisure Research Group’s Jon Last and David Klein for a candid conversation about innovation in the golf industry and how the PGA of America strategically identifies those ideas that can become “diamonds in the rough.” Talking Points: ▪️ How Kris Hart’s entrepreneurial […]
Read More »
We all remember learning about marketing’s “four Ps.” Looking at recent research with sports fans, I found four significant themes for sports marketers looking to hit the ground running in the year ahead. I call them “the four Es”: Emotional connection: Is it just me, or does it seem like every article, sales pitch or […]
Read More » Guest: Whitey O’Malley, owner of Saddleback Golf Club and incoming president of the National Golf Course Owners’ Association. Description: O’Malley joins host Jon Last for a wide-ranging discussion about how golf facilities are leveraging technology to create operational efficiencies while maintaining exceptional customer service. Talking Points: ▪️ Finding the right balance between frictionless service delivery and high touch. […]
Read More » Guests: Casa de Campo Resort and Villas’ Gilles Gagnon, golf director emeritus, and Jason Kycek, director of sales and chief marketing officer. Description: For 50 years, Casa de Campo Resort and Villas in La Romana, Dominican Republic, has been an innovative resort that continues to break new ground in the Caribbean. Gagnon and Kycek unpack the impetus […]
Read More » Guest: Jon Schultz, founder, EZLocator. Description: Jon Schultz and his company, EZLocator, are making it easier for golf course superintendents to automate hole location selection. The process helps preserve the health of the greens and enhance the player experience. Schultz joins Sports and Leisure Research Group’s Jon Last and David Klein for a candid and insightful look at how […]
Read More »