Guest: Kyle Kalick, founder, Caddie Comfort. Description: Kalick has had a unique vantage point to discover what golfers want and need across varied experiences, including as a professional caddie at Kiawah Island’s Ocean Course. His start-up, Caddie Comfort, develops technically functional, premium soft goods at a competitive price. Sports & Leisure Research Group’s Jon Last and David […]
Read More » SLRG’s Jon Last and David Klein dive into the latest vital signs from new golf industry research that unpacks what lies ahead in 2026 and the underlying trends and attitudes behind them.
Read More » Guest: Kris Hart, PGA of America senior director of growth and ventures. Description: Hart joins Sports & Leisure Research Group’s Jon Last and David Klein for a candid conversation about innovation in the golf industry and how the PGA of America strategically identifies those ideas that can become “diamonds in the rough.” Talking Points: ▪️ How Kris Hart’s entrepreneurial […]
Read More »
We all remember learning about marketing’s “four Ps.” Looking at recent research with sports fans, I found four significant themes for sports marketers looking to hit the ground running in the year ahead. I call them “the four Es”: Emotional connection: Is it just me, or does it seem like every article, sales pitch or […]
Read More » Guest: Whitey O’Malley, owner of Saddleback Golf Club and incoming president of the National Golf Course Owners’ Association. Description: O’Malley joins host Jon Last for a wide-ranging discussion about how golf facilities are leveraging technology to create operational efficiencies while maintaining exceptional customer service. Talking Points: ▪️ Finding the right balance between frictionless service delivery and high touch. […]
Read More »