SLRG’s annual Golf Market Outlook takes a 360 degree look at the year ahead, informed by new research with golfers, facility owners/operators and contextualized with macro societal trends culled from our ongoing Consumer Optimism Barometer.
Presented at the 25th Golf Business Canada Conference, SLRG’s Jon Last shared the latest consumer insights on the rapidly evolving landscape of leisure and golf. This session uncovered consumer and golfer behaviors, generational priorities, and economic perspectives in Canada offering a forward-looking view towards 2026.
In the evolving landscape of golf technology, striking the right balance between high tech and high touch has never been more important. SLRG President Jon Last and National Golf Course Owners’ Association Incoming President Whitey O’Malley delivered this data driven session at NGCOA’s 2025 TechCon. The presentation leverages new SLRG insights that explore key trends, opinions and adoption patterns from two critical perspectives: Golf course owners/operators and the golfers they serve.
SLRG’s Jon Last joins Stephen Kraus of University of San Francisco and Question Pro President Dan Fleetwood for their annual look at what new insights are suggesting for the year ahead.
SLRG President Jon Last’s annual PGA Show look at the year ahead for the golf industry combines insights from our golfer omnibus study, the NGCOA Golf Business Pulse Report and the ongoing Consumer Optimism Barometer.
The Q3 Vacation Ownership Sentiment Index is now available.
An online survey was conducted by Sports & Leisure Research Group for ARDA Research & Insights in September 2024 among a nationally representative sample of 500 U.S. based timeshare owners and 500 leisure travelers.
The monthly index is designed to provide ongoing data and insights into travel preferences and attitudes of timeshare owners versus the average leisure traveler and will serve as a helpful tool for measuring the health of the leisure travel space.
The study aims to track, trend and report out an aggregate and singular consumer driven industry sentiment index metric, alongside other related and trendable component measures including
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Access to the American Resort Development Association’s 2024 Timeshare Owners Study, conducted by SLRG
The 2024 Owner Study is Now Available
SLRG President Jon Last’s annual PGA Show look at the year ahead for the golf industry combines insights from our golfer omnibus study, the NGCOA Golf Business Pulse Report and the ongoing Consumer Optimism Barometer.
