marketingsports

Ad Bowl: Is The Measurement Game Over Yet?

Full disclosure … I’m writing this before the Super Bowl. So, chances are that by the time you read this, you’ve already consumed countless analyses on which of the $3 million, 30-second TV spots aired during the big game on Sunday were most compelling, funny, recalled, breakthrough, profligate and, on the other end of the spectrum … actually effective at building the brands that invested in them.