These are the presentation notes from the 2009 Executive Women’s Golf Association Movers and Shakers breakfast.
Perspectives: Five Cultural Forces and 2009 Golf Market Outlook
In the weeks leading up to The Market Research Event 2009, we’re going to be hearing from the speakers of The Market Research Event. This week we have Jon Last, President, Sports & Leisure Research Group.Read More »
As sports property holders and their agencies face louder and more incessant demands from sponsors/partners to demonstrate return on their marketing investment, it becomes all too easy to fall into the commoditization trap that has become so prevalent in ROI research today. Today’s cluttered marketing environment makes it virtually impossible to gauge the direct impact […]Read More »
Jon Last was featured in GolfWeek columnist Brad Klein’s June 20th, 2009 article on the state of private clubs and the impact of changing consumer demand dynamics on attracting and retaining members.Read More »