Marketing Insider’s February 13th lead item was SLRG President Jon Last’s perspective on the concept of fan intensity, and how measuring it can be a significant source of insight for sports marketers.
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Last Word
Jon Last Wows Again With Fabulous Insights at Golf Magazine/ASGCA Breakfast
Golf Industry analyst J.J. Keegan’s annual wrap-up of the PGA Merchandise Show includes coverage and commentary on SLRG’s breakfast trends presentation hosted by the ASGCA and GOLF/Golf.com
Read More » Finding Balance Between Serving Core Fans And Broader Market
In the January 8th Media Post, SLRG’s Jon Last speaks to considerations that sports marketers need to think about when seeking to extend the appeal of their brands beyond a core audience. The proliferation of live sporting events, combined with increased and improved out-of-home access channels, has kept sports marketers focused on enhancing the onsite experience.
Read More » Double-Edged Sword Of Tech Innovation In Sporting Goods Marketing
This month in Media Post, SLRG’s Jon Last shares a unique researcher’s perspective on the double edged sword of tecnology innovation in sporting goods marketing. One of the prime elements of sporting goods product development and marketing is the aspirational promise of technology innovation. The science and engineering become the rationale for the desired […]
Read More » Short and Sweet Analysis Needn’t Be Short on Value
The lead item on the November 13, Marketing Insider offers perspective on finding an appropriate balance between simplified data visualization and comprehensive research analysis. Sports marketing analysts are in a bit of a predicament. We pride ourselves on an ability to dive deeply into data and find nuance beyond basic descriptive statistics. But at the […]
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