In his November, 2015 Media Post column, SLRG’s Jon Last speaks to the ways in which the San Diego Padres and Callaway Golf’s recent “Links at Petco Park” promotion, was an exceptional example of effective sports marketing activation. Before there was social media, reality television or sports video games, we had “The Amazin” Bill Mazer. […]
Read More »Last Word
POV: Building Proprietary Panels as a Marketing Tool and a Vehicle for Insights
Panels are a cost effective way to get valuable insight from your best customers while solidifying their loyalty to your brand by involving them in an active and ongoing dialogue about how you run your business. Working with its clients, SLRG begins by creating an empanelment initiative that invites the best customers to become part […]
Read More »Still Bullish On Daily Fantasy Sports
In his October 2015, Media Post column, SLRG President Jon Last suggests that recent controversy surrounding daily fantasy sports sites are overblown. One of the great hazards of writing this column several days in advance of its posting is that I don’t have the omniscience that would enable me to know how developing sports marketing […]
Read More »Value The Elusive ‘Event Enthusiast’
In his September 2015 column, SLRG President Jon Last reflects on the importance of event enthusiasts and how successful sports marketers have cracked the code on this segment by elevating their marquee events into social happenings. Early in my career, my group was tasked with the development and implementation of a plan to increase ticket […]
Read More »5 Myths about Women Golfers
In the September 2015 issue of HotLinks, SLRG helps uncover 5 myths about Women Golfers, helping to convey the notion that women golfers are just as serious about the game as men are.
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