April 2019’s Marketing Insider speaks to how fan insights have and will continue to reshape event venues in the future. A major question facing properties surrounds where to draw the line between innovation and erosion of the traditional experience.
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PGA Magazine’s April 2019 issue Industry Report leads with a feature story on trends in the golf industry, sourcing a variety of SLRG research on equipment purchasing and facility trends, and its implications for PGA golf professionals.
Read More » The lead item on March 12th’s Marketing Insider speaks to the value of in-venue observational research for sports marketers.
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The current issue of ASGCA Insights sources recent SLRG research that speaks to a heightened golf facility interest in the addition of forward tees.
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The March issue of Golf Magazine speaks to the benefits of custom club fitting, highlighting recent SLRG research that supports the impact of properly fit equipment on golfers and the industry as a whole.
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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