In the November 2019 Media Post: Marketing Sports, SLRG President Jon Last explores how sports properties are continuing to use research to create more compelling, customized experiences for core and casual fans.
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Last Word
Fair-Pay-To-Play Act Response Could Be NCAA’s Defining Moment
Leveraging SLRG research data, Jon Last questions the appropriateness of California’s controversial Fair Pay to Play Act on the fabric of collegiate sports..the lead item in Marketing Insider for October 8th.
Read More » Home Runs, Hero Worship: Is That Why We Can’t Pay Attention?
Could it be that media deification of sports stars is at the root of our purported attention deficit and the proclamation that sports like baseball are “too boring”?
Read More » MLB’s 2020 ‘Field of Dreams’ Game Is Great Sports Marketing
The lead item on Media Post’s August 13, 2019 Marketing Insider, is SLRG President Jon Last’s take on how the recently announced MLB Field of Dreams Game is a great example of effective sports marketing. Research shows lack of access to athletes and events can adversely affect sports fan engagement. Last month I spoke to […]
Read More » A Primer In Sports Event App Best Practices
The lead item in Media Post’s July 10 Marketing Insider includes an SLRG research informed primer on those elements most essential for creating a compelling event based sports app.
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