Compass Point’s Casey Alexander highlights SLRG findings in this comprehensive outlook for the year ahead in the golf equipment business.
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Last Word
How Aspiration Can Inform Pragmatism In Ticket Marketing
One of the fun parts about sports marketing research is that we get to delve deeply into the mindset of fans. In both the qualitative and quantitative space, a number of research techniques that borrow from the social sciences are quite useful in getting past generic, push-button answers to arrive at the deeper emotive rationale […]
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DECEMBER 2019 RESEARCH BUSINESS REPORT
SLRG’s Jon Last was again featured among other market research industry leaders in RFL Communications’ Annual Predictions Issue, weighing in regarding what the profession should be looking for in 2020.
Read More » New Decade In Sports Marketing Amplifies Battle For Attention
In the December 2019 Media Post Marketing Sports, SLRG’s Jon Last reflect back on where we were at the close of the previous decade, and what has transpired over the ensuing ten years in sports marketing. Ten years ago in this space, as we entered the second decade of the 21st century, I wrote of […]
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JJKeegan+ Accolade
“We’re humbled and appreciative of J.J. Keegan referencing SLRG as “without peer” and “The most reliable source for golf industry trends” in the lead item of their most recent issue. Keegan’s piece also highlights Jon Last’s opening keynote at the recent Golf Inc. Conference, and links to the presentation.”
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