America’s most influential power brokers in business increasingly feel that they are fighting more than just the deadly coronavirus to revive the economy. These business interests see a short-term battle against two hard-to-influence forces: individuals acting irresponsibly and a Trump administration that is reluctant to lay down the type of guidelines that would mandate individual behavior during […]
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Our ongoing Back to Normal Barometer research continues to pulse the attitudes and behaviors of sports fans as we navigate the ever fluid-scenarios of current events. Our study tracked the fans of some 13 different major sports. Most profound among our findings is the linearly increasing willingness of fans to re-engage in their favorite activities […]
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WASHINGTON – Would you be willing to take a cruise right now? How about attending a live sporting event? Or staying in a hotel? Perhaps flying? A new survey of the travel and leisure attitudes of Americans found that more than half would take a cruise, while just under half of respondents would attend a […]
Read More » Through our firm’s ongoing Back to Normal Barometer, we’re continuing to pulse consumer attitudes on sports, travel and leisure. An emerging trend shows fan sentiment moving toward an inflection point. Our third wave of research, conducted just last week, shows nearly half of sports fans indicating they would currently attend a live sporting event without […]
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Findings and perspective from the initial waves of SLRG’s Back to Normal Barometer, informed an extensive New York Times piece on the potential long term impact of the current COVID-19 crisis. SLRG President Jon Last, remarks in the article, “We are seeing people really hesitant to get back to normal.”
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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