Continuous customer experience tracking surveys are a great way for leisure destinations to not only assess overall satisfaction, but to identify operational strengths and weaknesses. These continuous tracking efforts reveal key drivers of overall satisfaction and their impact on customer loyalty and continued visitation. By having this continuous tracking of satisfaction amongst your customers, the […]
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Those Who Speak the Loudest, Don’t Always Speak the Best
In today’s world we are inundated by incessant chatter. Be it social media rants by friends, celebrities or athletes on Instagram or Twitter, or even special interest media outlets. By choosing to follow specific individuals, brands, or news stations, we are apt to surround ourselves with others whose opinions are similar to ours. These “echo […]
Read More »Drivers Of Activation Efficacy: A Researcher’s Perspective
December 2016’s column outlines what SLRG research has shown to be the key drivers of onsite sports marketing efficacy. One of the more enjoyable aspects of my job is that I get to see a lot of onsite sports marketing activations from multiple perspectives. As a researcher, I have the privilege of observing the “rubber […]
Read More »Big Data’s Impact On MR: Synergy Vs. Substitute
In his November 29, 2016 posting to their blog, incoming Marketing Research Institute International (MRII) President, Jon Last comments on the ways in which big data and traditional marketing research should work together. In the never ending conga-line of purported shiny new methodologies purported to relegate traditional marketing research to the scrap heap, “big data” […]
Read More »Wish I Had This When I Was A Kid-Huge Potential For Ivy League Sports Marketing
In the “election day” edition of Media Post’s Marketing Sports, SLRG President Jon Last opines about why a concerted effort to market Ivy League sports should reap strong return for activating brands. This being election day, I am going to resist the urge for political commentary, and strive to provide a needed diversion. In fact, […]
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