SLRG’s Jon Last authors a feature piece in the National Club Association’s Club Director magazine, that speaks to our ongoing consumer research regarding the impact of the COVID 19 pandemic and implications for the club industry. You can also visit www.nationalclub.org for more information. Click the link below to read the article What Your Members are Thinking […]
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With golf play surging around the nation, economists and experts are predicting a quick recovery for golf courses, despite the fact that the U.S. is officially in a recession. That’s good news for the many courses and clubs that saw sharp revenue drops in March and April.
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Watch Jon Last on CNN as he discusses the latest wave of Back-To-Normal Barometer research, focusing on the impact of the COVID-19 pandemic on NCAA and NFL football
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If there’s a potential silver lining of irony amidst this train wreck of a sports year, it’s that the once anthemic “Golf2020” may actually turn out to be a banner year for an industry that many have unfairly criticized over the past decade. First, some historical context for those not immersed in the golf industry. […]
Read More » I was a “denier” when I was unceremoniously sent home from the PAC12 Men’s basketball tournament in mid-March, as the initial COVID-19 athlete diagnoses and subsequent hysteria shuttered live sports like falling dominoes.Now, some four months later, as our Big Four team sports prepare for an announced resumption of sorts, I question things again. Don’t […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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