Watch Jon Last on CNN as he discusses the Back-To-Normal Barometer
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Last Word
Hard-hit industries clamor for regulations during pandemic
America’s most influential power brokers in business increasingly feel that they are fighting more than just the deadly coronavirus to revive the economy. These business interests see a short-term battle against two hard-to-influence forces: individuals acting irresponsibly and a Trump administration that is reluctant to lay down the type of guidelines that would mandate individual behavior during […]
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Majority Of Sports Fans ‘Ready to Go, Now’ — Still, No Slam Dunk
Our ongoing Back to Normal Barometer research continues to pulse the attitudes and behaviors of sports fans as we navigate the ever fluid-scenarios of current events. Our study tracked the fans of some 13 different major sports. Most profound among our findings is the linearly increasing willingness of fans to re-engage in their favorite activities […]
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Groundbreaking Survey Series Asks, ‘What Will It Take to Return to Normalcy?’
WASHINGTON – Would you be willing to take a cruise right now? How about attending a live sporting event? Or staying in a hotel? Perhaps flying? A new survey of the travel and leisure attitudes of Americans found that more than half would take a cruise, while just under half of respondents would attend a […]
Read More » Tracking Fan Deprivation: How Sports Provide Connection Points During Shutdown
Through our firm’s ongoing Back to Normal Barometer, we’re continuing to pulse consumer attitudes on sports, travel and leisure. An emerging trend shows fan sentiment moving toward an inflection point. Our third wave of research, conducted just last week, shows nearly half of sports fans indicating they would currently attend a live sporting event without […]
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