With Labor Day in the rear-view mirror, the national sports focus historically turns to football. And even in this most atypical of years, what is about to unfold will be, on so many fronts, a reflective litmus test of the overall American landscape.
Read More »
SLRG President Jon Last discusses the latest golfer research and provides insights on the current surge in recreational participation and its potential sustainability.
Read More »
An August survey conducted by Sports and Leisure Research Group suggests that, despite the pandemic, 2020 will be kind to the golf industry
Read More »
Most think it, some say it out loud, and a new poll confirmed it: If everyone followed mask and social distancing rules, a majority of Americans would eagerly return to their normal activities. In the latest “Back-to-Normal Barometer,” which Secrets has been tracking for months, nearly 8-in-10 would willingly go back to living like they […]
Read More »
SLRG President Jon Last, blogs for Marketing Research Institute International (of which he is current marketing chair and a past president) about key lessons from the pandemic that are applicable for the research profession as a whole.
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
Learn More »