At SLRG, we’ve always been big proponents of experimental design as a means to isolate and measure the impact of new products or new marketing executions. Whether it’s a brand launching a new SKU or line extension, a hotel or resort property that is introducing an expansion, or a sports property coming out with fresh […]
Read More »Last Word
You Can’t Eat Audience Impressions
In this May blog post from Marketing Research Institute International (MRII), important distinctions are drawn regarding the relative value of reach vs. audience engagement, in today’s marketing climate. When I oversaw marketing for a cruise line, many years ago, one of the unique challenges that we faced, as I suspect it is for many CMOs, […]
Read More »A Tipping Point For The Era Of Custom Content
ESPN’s recent layoffs on the “talent” side, add fuel to a trend towards narrower vertically oriented sports media content. In the May blog, a look at how research can inform those sports marketers looking to capitalize on this “one-to-one” dialogue. One hundred audience-facing jobs weren’t the only things lost, with the recent bloodletting at “The […]
Read More »Industry Expertise Matters When Delivering Insights Vs. Data
In his April 2017 MRII blog, Jon Last speaks to how vertical industry expertise can make a big difference for marketing researchers looking to be consultative in their transition to providers of insights. I can still recall my frustration in receiving countless emails and voicemails during my years as a client-side marketing researcher in the […]
Read More »Assessing Brand Resonance Amidst the “Madness”
One of the methodologies SLRG has become quite proficient in, with direct experience at venues across the country, has been pre/post efficacy testing of brands activating at premier sports events. March was a busy time for the research team, as SLRG made their way across multiple NCAA Men’s Basketball Conference Tournaments s to evaluate the […]
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