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Last Word

    Nearly half of US voters believe the election will not be ‘fair or honest’ and 61% are worried the outcome could spark a civil war, surveys find

    POSTED: October 7, 2020

     READ MOREREAD MOREREAD MORE Nearly half of American voters from both major parties have lost confidence in the validity of the upcoming election as they prepare to cast ballots in just 27 days, a new poll shows. The YouGov survey of 1,999 registered voters from around the country, conducted online between October 1 and 2, found that […]

    Read More »

    Is recent surge in golf participation a forecast for future?

    POSTED: October 1, 2020

    Study reveals that core and avid golfers are driving golf’s uptick in increased play during the pandemic

    Read More »

    Study: Golf’s participation surge continues into fall

    POSTED: September 24, 2020

    Despite the continued pandemic and move from summer to fall, golfers are returning to courses at higher rates, a study shows

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    Survey: Golfers getting back to normal at a faster clip

    POSTED: September 17, 2020

    Findings from twice-monthly samplings since start of pandemic show golfers are ‘less likely to require additional assurances or a medical breakthrough’ to return to game

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    Study: Golf serves as an oasis from the chaos of pandemic

    POSTED: September 10, 2020

    Research shows that golfers view the game as an outlet during the pandemic, much as they did after the tragic events of 9/11

    Read More »

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Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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