In the May 2018 Marketing Insider, SLRG’s Jon Last examines the broader potential impact of Anheuser Busch’s recently announced move to incorporate performance incentives into its sports marketing partnerships. For decades, Budweiser has called itself the “King of Beers,” and during much of that time, parent company Anheuser-Busch and its venerable brands have also been […]
Read More » In Media Post’s Marketing Insider, SLRG President and incurable Tennessee Titans fan, Jon Last speaks to how his favorite NFL team’s recent uniform unveil, pressed all the right buttons for successful sports marketing activation. Full disclosure—I am a die-hard, uber-obsessive, 40+year fan of the Houston Oilers/Tennessee Titans NFL franchise. That said, as one who makes […]
Read More »SLRG has had the good fortune of partnering with a number of stadiums, arenas and halls of fame facilities that have been focusing on enhancing the on site experience for their valued guests. The sports venue industry has certainly seen a trend towards building technology enabled social spaces. These public spaces face the challenge of […]
Read More »Researchers can create the greatest discussion guide or survey. But it won’t matter if significant rigor is not put in place to assure that the right audience or sample is utilized. Use of convenience samples, poorly designed screeners and the often blind over-reliance on “cheaters and repeaters” can doom the best designed data collection instruments. […]
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The book, The Influentials by Keller and Berry conducted a decade of research and found that “one American in ten tells the other nine how to vote, where to eat, and what to buy.” There’s a group of people who are responsible for driving trends, influencing mass opinions and most importantly, creating demand for great […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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