Golf Industry Guru co-founder and president James Cronk joins co-hosts Jon Last and David Klein to discuss how golf facilities are balancing labor challenges with evolving guest needs Golf Industry Guru co-founder and president James Cronk joins Sports & Leisure Research Group’s Jon Last and David Klein for a lively look at golf facility staff […]
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SLRG’s latest submission to the National Golf Course Owners’ Association Research Center shares the latest golf consumer insights and their implications on the coming peak months of the golf season. The piece addresses why, despite a somber mood among Americans, spending on discretionary activities remains on an upswing, and its implications for golf
Read More » Legendary golf executive Jim Vincent joins co-hosts Jon Last and David Klein to reflect on a lifetime in the industry
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The economic oxymoron that we are living in continues to present unprecedented opportunities for sports marketers. In the March 12 Marketing Insider, we look at the reasons why along with how we can sustain the increased category spending.
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Market Research Institute International Board Members Jon Last and Stan Sthanunathan discuss how client-side researchers can secure a seat at the executive table and elevate insights at their organizations.
Read More » Del Ratcliffe, a successful multi-course operator, looks back to look forward, and joins co-hosts Jon Last and David Klein to discuss golf’s current popularity Pinnacle Golf Properties COO Del Ratcliffe joins Sports & Leisure Research Group’s Jon Last and David Klein to reflect on a long and successful career in golf facility management and how […]
Read More » Recent analysis suggests that the stakes are higher, providing a greater urgency to supersize live fan experiences.
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Jon Last joined Canada’s Golf Industry Guru podcast to discuss his career and some of the current insights shaping the golf industry today.
Read More »SLRG President Jon Last’s annual PGA Show look at the year ahead for the golf industry combines insights from our golfer omnibus study, the NGCOA Golf Business Pulse Report and the ongoing Consumer Optimism Barometer.
