With the PGA Championship teeing off this week in Atlanta, I can’t help but think back fondly to my years building and overseeing the business operations side of that event’s on site event merchandising program, which began modestly some 16 years ago. The event retailing business has grown from an ancillary activity to a major […]
Read More » Tomorrow, July 13, is what I used to refer to as “Sports Void Day.” It remains the only day on the U.S. sports calendar where one of our major sports does not have a live event for us to enjoy (and I say this with all due respect to the Women’s World Cup, WNBA and […]
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The Summer 2011 issue features SLRG President Jon Last’s commentary on how golf facilities can increase rounds and revenue from women, drawn from Sports and Leisure Research Group work for the NGCOA and Little Family Foundation.
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Golfwriter Larry Olmstead shares some of the significant findings of Golf With Women research including SLRG’s study, “The Right Invitation”. From Hootie Johnson and Augusta National dissing women to the struggles of the LPGA to find and retain sponsors, golf for women often seems like an uphill struggle. But according to some new research, things […]
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SI Columnist Gary Van Sickle’s 2011 golf season preview roundtable discussion includes comments from Sports and Leisure Research Group President Jon Last on topics including an outlook for the year ahead, the state of private clubs, equipment launches and the opportunities presented by custom fitting and women friendly initiatives.
Read More » The winter 2011 issue includes commentary by SLRG President Jon Last on how a variety of evolving societal values and demographic changes are creating challenges for the golf industry, as well as some ideas on what can be done to stem the tide.
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A new study reveals a golfer’s natural ability and swing are not the only things holding them back; 90 % of US golfers may be playing with clubs that do not fit them properly. This study is a wake-up call for every golfer who wants to get better. We spoke to thousands of golfers coast […]
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Custom fitted clubs increase golf enjoyment, study find For as long as I’ve been playing golf – almost 15 years now – I have been told that I should never buy clubs off the rack. I know it flies in the face of what many sporting goods stores and online retailers would prefer you do, […]
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Coverage of SLRG’s groundbreaking new research on custom clubfitting unveiled at the 2011 PGA Merchandise Show includes commentary from legendary PGA TOUR instructor Hank Haney.
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Forbes.com coverage of SLRG’s custom clubfitting research. by Monte Burke Recently the game of golf has been stuck in the deep stuff, thanks to a perfect storm of events: the overbuilding of golf courses in the U.S. (the number now stands at more than 18,000 tracks); the glut of equipment; the world economic collapse; and, […]
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